What is SEO?
Search Engine Optimisation is the title given to work
undertaken by someone, with a view to increasing/maintaining a websites' ranking
on search engines (Google, Yahoo, Ask, Bing etc.). Given the amount of people who
search for products and services using the aforementioned providers it has become
increasingly important/beneficial for retailers to utilise SEO service providers.
There are many aspects to a comprehensive optimisation strategy, please see below
for more information.
It is important to inspect your current website to
identify any potential amendments that could be made to enhance is ranking potential.
The content of your website can have a dramatic influence on its ranking capability
and should be amended if required. Anything that is irrelevant or duplicated from
another source may be detrimental, however fresh; relevant information could have
a positive effect.
Google, Yahoo and other search engines will 'crawl'
through websites to gather information for indexing purposes. However the structure
of your website may influence how easily Google and its counterparts can trawl for
information. By making this process more fluid, it may possible for search engine
to review more of your website.
A technical assessment may be undertaken to review
and advise on some key areas of your website development. The hosting of your website
could have an impact on the whole indexing process and on current visitors, for
example the speed of your website, the longer it takes to access a page, the less
enjoyable it is for a user interacting with the website. Error pages and redirects
can have a detrimental effect also, so by identifying and remedying these issues,
it is possible to improve a websites SEO performance.
It is important to indentify the most productive key
phrases from which your website can benefit. It is important for a Search Engine
Optimiser to understand your business and requirements before researching further.
The best words or phrases are those that increase the number of visitors and conversions
on a clients' website.