A true performer is the one who sustains fights back and emerges a winner amongst many odds. The recent Update in the PANDA algorithm has created waves and many sites have been hit. It was distinctively clear that the panda hates contentment farms and has downgraded low quality content making way for quality content and the most related websites for respective search terms.

Google identifies the good quality and the bad quality sites. There were many mixed quality site that were badly hit due to this algorithm change. Google chrome had a feature where the user could block the site from his/her browsing. Google implemented the PANDA and then compared the results with the chrome blocked sites and it was matching in most of the cases. This shows that the algorithm has proved effective in chucking out the less authentic contents, and websites and promoting the useful sites up the order.


The major points taken into consideration while evaluating a site are:

1.    Trust

The site which is trustworthy or where in the user would not mind using a credit card were given more importance. So trust becomes a major factor in evaluating a site.

2.    Excessive ads

Excessive ads hinder the importance of the original content that the site was designed for. And people visit not to get or find people promoting or advertising all over but for useful information related to the serch terms entered in Google.

3.    Quality of content

It is a truth known since long that everything can go wrong but what excels and stands by you is quality content. The Panda algorithm justifies this giving importance to original and trust worthy as well as relevant content.

What will you do to get back on track and rank high with this Panda algorithm at work?

•    Any tricky optimisation techniques won’t work and the black hat SEO techniques are a strict NO.
•    Write relevant content provide precise and useful information via your blogs and the website.
•    Get rid of data and content duplication in your website.
•    Make sure your website is more of relevant content and useful information

•    Avoid filling up pages with advertisements at all costs

•    A faster and good quality site is definitely your USP and liked better by Google and the user both.
•    Be innovative and make full use of SMO rather than any black hat technique.
•    Go for natural link building and do not back link with irrelevant site for the sake of it.

So the final conclusion is that if the end user finds you trustworthy and useful you are in the good books with Google. So chuck over optimising for Google and start thinking about the end user.