Beginners in the field of SEO (search engine optimization) are often confused about the basic concept of SEO. For starting off working as SEO professional one needs to know the basic lingo and the main purpose of SEO.


Basic SEO lingo for beginners




SEO – Search engine optimisation

The SEO is the process of optimising the website and making it visible by following the Google analytics and organically and systematically bringing it to the top position in search engines.

SEM- serch engine marketing

It is a paid marketing of the website or products to make them more visible. Example- placing paid adverts on particular pages

SMO- Social media optimization

is the latest buzz. It is a marketing method where in the promotion is done via social networking. The social networking sites like facebook and twitter  are very popular and posting links, products, latest news and updates on them creates a net presence and you definitely get noticed more thus rising your popularity and sales.

Keywords

An SEO professional needs to know and learn the skills of finding the proper and competitive keywords related to their particular products and websites.  The keywords are the words that the people surfing the net often type into the serch engines to reach desired and related pages.

PPC- pays per click

 There are certain websites which allow ads to be placed on their pages. The visitor can click on the advert and reach the website thus increasing the traffic.

SERP-search engine results page

The serch engine results page is the page containing the list of links and websites that come up after typing the keyword in the serch engine.

Spider or crawler

Serch engines have a mechanism that crawls like a spider through the web . it scans the web pages in order to index them.

Analytics

Serch engines set certain rules and standards according to which it gives importance to particular websites and brings then first when a keyword or phrase is typed into the serch engine. These set of rules that it follows is called the analytics.

Page rank

Page rank is a ranking system which rates various websites according to their quality and traffic. A higher page rank by Google is always beneficial as it increases the sites value and power.