It’s the era of speed and we want everything at light speed. So how can those sites that take a hell lot of time to load and tend to bore the visitor while it loads, be touted as one of the best and have a better page rank?   Google has gone through a algorithm change and now considers the speed of your site as an important factor for a higher ranking.


Tips to speed up your site:

1.   Reduce or use lighter images and items that need to be loaded like the scripts, style sheets etc

2.   Get a server that is fast and less loaded. A great server will serve your website to the world better and faster.

3.   Save your images for the web, and know exactly when to use GIF, PNG and Jpeg.

                 -    Gif for very less colours, probably a logo or something
                 -    Jpeg for good quality coloured images
                 -    Png preserves transparency for high quality web images

4.   Caching websites decreases the stress on the server. It runs static files thus enabling lesser queries, thus increasing the speed.

5.   Use your CSS and Java files smartly and very much compressed, find common properties and define them only once, this will reduce unnecessary redundancy.

6.   Using HTTP compression takes some efforts but is the most effective way of getting speed. Almost every browser and every server supports it.

Google changes its criteria for better page ranks time and again thus proposing newer challenges for the SEO. The change is a positive one and a welcome one; because it is the visitor or the viewer oriented and definitely a step towards providing them a speedy and a better surfing. Google has also cited the reduction of operating cost due to speedy and fast sites as one of the reasons for bringing about the change other than the improved user experience.