All who are in the SEO niche are surely aware SEO is a continuous process and there is no rest time for a SEO company even after the ranking is achieved because in SEO there is no guarantee for how long you will stay at the top position. This is primarily because your competitor might have overtaken you or the Google algorithm might have changed. The question here is if the Google algorithm changes then how to analyse Goolge algorithms change?


How do you make sure that the Google algorithm has changed? If you are a SEO services provider who monitors the site rankings regularly then surely you might have come across a situation where there is a sudden increase or decrease in the ranking of any site. When such a thing happens it is called change in the Google algorithms. A SEO services provider would define the algorithm change as the change in the consideration of factors for ranking a website by Google.

Here we have an example where Google algorithm change affected the SEO community. There was a time in the SEO niche when reciprocal links were considered very important for increasing the ranking of a website. But suddenly they were considered less important by Google and backlinks came into existence and started gaining popularity. Similarly there are many more SEO techniques related to Google ranking which increased or decreased in importance.

Domain Age: The age of the domain name was never as important as it is today. Different SEOs have a Different approach to it. But from the Google’s angle it is viewed as a measure which can help it give more reliable results because it believes the older the site the better is its reliability. This actually helps Google filter sites which are solely made for the purpose of ranking good for particular terms using any method possible.