The structure of a website is something that defines how the website would look and where and how all the information will be presented. This structure if properly planned can help in increasing the ranking of a website. Hence a SEO company reveals website structure is as important as content. But it is not always possible for a SEO company to have the best website structure currently we will not deal with this aspect as we do not want to be out of the topic.


The language used for designing a website structure is important because that will make it clear how a SEO services provider can use the site structure to the best for increasing the ranking of a website. The best way is to use XHTML 1.0 or CSS 1.0 and XHTML 1.0 Strict. This will give you ample opportunity to use rel="no follow" and target="_blank" attributes.

Search engines hate long pages with lot of coding. Hence to make your coding look simple and easy use CSS to detail all the special things on your website. This will reduce your website coding by approx 40% because of which your site will get indexed quickly. Also this will make for a highly Google friendly website.

For all those who use Dreamweaver templates it is advised to support it with ASP includes, Server Side Includes or PHP Includes. This is because there are certain disadvantages of straight away using Dreamweaver templates like:

•    Keyword density tool will not be able to give you the best results due to the embedded comments in the code.
•    If you wish the index file to include a non standard footer then you will have to separate the index from the template. This will disturb the coding of the whole template.
•    It will cost you heavily if in case you have an argument with your web designer or developer.