To the title optimisation for AJAX or Web 2.0 sites any aspiring SEO services provider would want to know what is AJAX. It is the abbreviation for Asynchronous JavaScript and XML. Usually when a request is made on the website it refreshes itself before presenting the relevant page. But when AJAX is used the browser does not have to refresh itself to make a call to the website server.


How does AJAX affect the SEO of a site? Content and on page optimisation are two important cards of the whole SEO. Search engines when inspect a site for the purpose of indexing place higher importance of content with respect to the keywords used, its length and where it is displayed. The best way to represent content so that it is easy for the search engines is to display it using HTML.

There is a difference in the way humans and search engines view a site. Search engines view a site for establishing relevancy while humans view it for getting information. However when AJAX is used to display content on the site it is still visible to the humans but not to the search engines unless coded nicely. This is irrespective of how well your content is written and how useful it is to increase traffic to your site.

All said if you still wish to include content in AJAX format then there are a few ways to include it which will not affect your ranking and also be effective. First for pages with AJAX content you can have different HTML pages for the people whose browsers do not support AJAX and the search engines. This task might sound difficult to many but it is a no worry for all those using PHP or ASP.

Second is adopting a minimalist approach to its use in the website. Restrict its use to only some pages which you think are less important to the search engines. AJAX can be effectively used for member pages which you would want not to be public and indexed by the search engines.