Any SEO company would easily agree that for the best SEO it is important to have the best keywords on hand. Keywords are the backbone of the whole SEO process and so the most crucial decision to be taken is regarding the keywords to be used. Copying others smartly can benefit the weakest of all this is a known trend for all people doing business. The same is very true for SEO as well.


You can study your competitor’s website to find the best keywords and the techniques used to increase the ranking of a website. This is actually a big task and different types of SEO tools can make it easy. Keyword Spy is an excellent tool to know what your competitor is doing to attain and retain the first position.

Both free and paid versions of the tool are available. It is suggested to go for the free trial before you actually decide to buy the tool. It is very easy to use, simply put in your competitor’s keyword and you will get the results regarding the keywords used.

For deciding the rank of a website the search engine spiders crawl through the different websites to determine the relevancy of the website content to the keyword searched for.  Undoubtedly the spiders are very efficient in their job but the downside is that they are not able to read all sites especially those with lot of images, videos and flash animations.

Hence it is often said that to make a website completely crawl able by the search engine spiders you will have to get into their shoes. What more useful than the Google Webmaster Tools can be to help you get into the spiders shoes. This tool will show you which pages on your site are ranked and indexed by the search engines and also why other pages are not doing so well on the SERP.