We often hear of dynamic and static websites but there are very few people who can actually judge the difference between these two. Most evident difference between the two for a SEO consultant is that dynamic site uses PHP or Javascript while static site uses HTML. A large number of sites on the Internet prefer to make their sites dynamic because they are easy to implement any changes in the website pages.


If you think of SEO then undoubtedly static URL will be the best because they are liked by the search engines. However static websites are difficult to edit to implement any changes. This makes the job very tiring and frustrating especially when there is a big site for it seems virtually impossible to open each page of the site and refer to its coding. While in dynamic site
implementing the changes is no big deal. You can do the changes on only one master page and it will be carried to other web pages.

When dynamic URLS have a positive side the biggest downside of them is that they are disliked by search engines. They are usually seen in e-commerce stores, sites using content management systems for content generation, forums and blogs like WordPress or Mambo or any other site which uses database. Dynamic URLS generally use “?” while a static URL uses title of a post separated with hyphen “-”.

They look something like this:

Dynamic URL: http://www.blueunplugged.com/p.aspx?p=139587

Static URL: http://www.varologic.com/SEO-SEM.aspx

Though static website is difficult to change but when it comes to search engine optimisation they undoubtedly win the battle over dynamic website. Static pages get indexed quickly and are a good source of driving people to the site. The main reason for this is that static website has a part of the page title in the URL. This gives an idea to the people of what they can expect to see in the page. If they find them interesting they will click through. But for dynamic URLS what you can find in the page cannot be judged.