Spider in the Internet world is an attribute given to the search engine robots which go through each site’s content and links before assigning a rank to it. Two main search engine spiders are Googlebot and Yahoo!Slurp. Spiders are programmed by humans and lack the ability to grasp in anything else but content. Hence Spider’s eye is important for a SEO company to rank high. A SEO company has better chances to rank higher if it optimises a website from the Spiders point of view.


Experts are trying to make the search engine spiders as efficient as a human but this will take quite a long time. For the time being it should be remembered that the spiders dislike images, flash animations, video and audio effects but humans like them the most. When you wish to have all these special effects on your website you need to ask one question what is the use of these effects if your site will not rank on the SERP which is the main place from where people will find your website. For better SEO it is better to avoid these.

But still if you wish to have these special effects then there are different SEO techniques which can make them search engine friendly and boost your site ranking. All the images on the site can be supported with the ALT tag. You can use a combination of keywords to fill in this tag. But make sure they do not look like keyword stuffing. In case of Flash animations ALT can be used to put in a small description about the product.

Links are important for ranking a website high on the search engines and this is the place where you can get cheated by others who put javascript links on your website. Such links are not visible to the search engines and so are not useful to boost your ranking. Different tools can be used to find such links and remove them.