Many might not be aware that Yahoo! existed much before than even Google was introduced to the Internet world which soon gained popularity as it delivered more accurate results. Today Google occupies 75-80 percent of market and the remaining 20-25% is shared by other less popular search engines. This makes the answer to should SEO Company optimize for Yahoo!, former search engine to Google quite clear. No SEO company can ignore the scope of ranking higher on other search engines.


It is not an easy task for a SEO services provider to optimize a single website for different types of search engines because all the search engines have peculiar parameters to ranking a website. Many times it happens when a SEO tries to rank a site higher on Google it loses ranking on Yahoo! To avoid such situations it becomes imperative to find a mid way.

Yahoo! is no different from other search engines in the way it works. It also uses spiders to scroll through the sites content to decide upon the relevancy. Three major differences between Yahoo! and Google is that Yahoobot is much faster than Googlebot and the sandbox period is shorter for Yahoo! Also Yahoo! places more emphasis on onpage optimisation tactics while for Google backlinks are more important. Since Yahoo! is first a directory and then a search engine a site registered with it stands better chances of ranking.

However when we think of optimizing a site particularly for Yahoo! it is more advisable to keep in mind the on page optimisation factors like the keyword use and optimisation and content. Unlike Google Yahoo! places more emphasis on keywords and using more of them will not get you banned. But beware the same can get you easily banned on Google. Whether to optimize a site for Google or Yahoo! depends on the keywords you wish to target.