We have often heard our elders telling us to stay away from bad people or else we might get influenced by them which may affect our reputation and personal life. But why does a SEO company feel important to stay away from bad neighbor? The answer is quite clear it is because when a well ranking site unknowingly links with a bad site it affects the sites ranking and no SEO company would like to see its efforts wasted due to some other site.


No SEO services provider can deny links are the crucial steps one needs to climb to successfully reach the goal of high ranking. Different methods can be used for building links and one has to be careful while doing this as it is this process when the site can get connected to a bad neighbor. The effect of bad neighbors is seen in both inbound and outbound links and the disastrous among them are the outbound links to bad neighbors.

It is quite possible a site might not be bad when you link to it but it can become bad later when it indulges in such practices. There are different reasons for which a site can be titled as bad. Some of these can be listed as below:

•    Repeating the keywords many times in the same page
•    When the content is not original or copied from some other site
•    Hiding text by coloring them in White or using small font print
•    The site gets strangled in any copyright violations
•    It uses machine generated pages

This might keep you worrying as to how do you know if a site is good or bad? There hundreds of sites using wrong methods to increase their ranking. You can refer to a list of blacklisted sites. Also you can check if a site is indexed or not by using “site:www.site.com” attribute in Google.