Google has its own parameters for punishing a website when it manipulates the Google algorithms for ranking a site. It is not that Google loves to punish you but a system to prevent the bad SEO practitioners from taking the advantage of using short cuts or better say bad SEO techniques.


Being punished by Google is the biggest nightmare any SEO company can have as it affects the reputation of the company and also it is very difficult to handle dissatisfied clients. Clients who pay thousands of rupees for SEO heat up the flame when they are unable to find their site on the Google ranking page.

The process of punishing a site by Google is called banning or penalizing and when this happens Google will not tell you it has banned your site. Your site is said to be banned when there is a sudden fall in the rankings or when the site ranking automatically becomes zero.

The reason to why Google penalizes a site is quite simple. When you do something that is disliked by Google you can be banned. As we all know anything over done looks shabby similarly when a site is over optimized search engines become suspicious about it. Please note over optimization here refers to onsite optimisation.  

Some of the SEO techniques which can get you banned by Google can be listed as follows:

•    Use of keywords above the 3-4% specified limit
•    Hosting irrelevant content just for the sake of keyword stuffing
•    Prepare two different pages one for the viewers and the other for the search engines
•    Using hidden text like coloring the text in White or using very small font
•    Using the same domain for multiple pages
•    Creating a number of sites and inter linking them
•    Buying links from link farms
•    Linking to bad sites meaning sites with poor reputation and content