Any SEO services provider will optimize a site first for Google and then for any other search engine. The reason is simple that Google occupies a larger share in the search market as compared to all others. Also topping in Google automatically increases your chances on other search engines.


However ranking in Google is not all that easy. Often a SEO company puts in lots of efforts and still does not achieve top ranking. But we cannot blame the SEO Company for a known fact that search engines keep changing their website ranking parameters. Is it the same for other search engines or how good it would be to rank for Yahoo! or MSN?

Undoubtedly Yahoo! or MSN are less popular search engines but still if you give it a deeper thought you will feel they are good to bring you satisfactory visitors. However it is actually impossible to optimize the same site for all the major search engines but you can definitely submit your site to different search engines.

Alternatively you can submit a site to search directories and good search engines. The plus point to these sites is the type of visitors they receive where most of them are potential customers looking for a particular product or service. They are a good option to reach your targeted customers. The number of visitors might not be as high as that received by a top ranking in Google but the quality can be assured to be good.

Hence it should always be remembered that Google is not the only source to bring traffic to your site but you should keep trying other sources as well. It is quite possible that a good ranking on other search engines like Yahoo! means that out of 20 customers using Yahoo! 15 customers will be coming to you. Also ranking in these sites is not all that difficult and the process is quite in sync with that of Google.