All SEO company would indisputably agree that debacle or success of a SEO campaign depends on the keyword selection because this is the base why a site is optimized. The words typed in that search box of the search engines are called the keywords and the search engines present results depending on the relevancy of a site to these keywords.

 
Failure to find the best keywords for the site and use them accordingly can result in an immense waste of resources both money and time. Keyword research is the first and the most crucial step in any SEO campaign. There are different methods, tools and techniques which can help you select the right keywords for your site.

While deciding the keyword you would like to use it is important to know which keywords will define your website best and how easy or difficult it would be to optimize your site for them. Undoubtedly the keywords should be selected keeping in mind your business area and the thumb rule is use them only 3-4 times in a hundred words article.  

It is good if you have an exhaustive list of the most popular keywords. But it should be remembered that such keywords have huge competition and are very difficult to optimize. Keywords should be so selected that they are not only good but also reasonably easy to optimize. It is very discouraging to see your efforts fail when you are targeting a very popular keyword.

When you do the research you will find that most of the lucrative keywords are already occupied still this should not disappoint you. Less popular keywords can also give you good traffic instead of less or no traffic received when trying to optimize site for a popular keyword. The research to find the keywords to optimize will make it clear which keywords are more popular and which are less and can give you good results.