The tile “Domain Name Important yet Often Neglected by SEO company” might definitely sound harsh but it is absolutely true that SEO company believes less in this techniques of website promotion. This is because they believe that when they have major SEO techniques in place then small issues like domain name gain less importance. From this perspective they are also true but it should be remembered that an old domain name is half SEO done.


Many SEO services providers are seldom forced with situations where the domain name needs to be changed for some reasons like the domain name is not relevant. This is a rare case but cannot be ignored. Still you can take a few steps which will make sure that though your website is new you will win the SEO battle in a short term.

While you register the domain name make sure you register it for a longer time. Some companies register it for a small term and gradually extend to larger term while some register it for a longer term from the beginning. A longer term domain name will pass on the message to the search engine that the site is here to stay and not a spam site which will disappear in a small time and establish its relevancy accordingly.

You can register a domain name even before you actually start working on it. There is no harm in doing so as it will gradually increase the age of the domain name which will be helpful whenever the site is constructed. You will not have to face any penalty for this as the search engine will only consider it as the site is under construction.

Look for a domain name which is available for resale. This will serve a twin purpose for you on one hand you will not have to face the “Sandbox effect” and on the other you can carry on with the same page rank the domain has. You will be lucky if it already has good page rank.