Directory submission is a well known SEO technique and is beneficial over a period of time to increase the ranking of a website. It is something similar to submitting your company details to “Yellow pages” so that people can easily find you whenever they need.


Similarly on the World Wide Web there are thousands of online directories in which you can submit your site with a few details of the company. This will help bring traffic to your website. A SEO company includes directory submission as part of the SEO campaign because it knows how important it is for the website promotion.

There are free and paid online directories. The paid directories can charge you anything between $5.00 and $100.00 for each submission. However before you submit your site to such directories it is important to make sure where the link will be displayed.

An important thing to note here is that each page of a website has its own pagerank. Some pages of the website might have a 7 PR while some others can have a 0 or lower PR. If your website link is placed on a web page with 0 PR then it is of less use for you.

The theory is the greater the PR of the page the more it will be beneficial for your site. For a page with lower pagerank there are all possible chances that the PR will increase over a period of time but exactly in how much time nobody can guarantee.  

Hence it is important to make sure especially when you are paying money for directory submission that the page on which your link is listed has a good PR. This will automatically boost the ranking of your site. For someone new to the directory submission SEO technique it is advised to start the directory submission process through free directories. This will give an idea of exactly how it works.