Links are very important to increase the ranking of a website. However it is often said that the process of building links should be gradual or else it is suspected by Google. But to what extent this is true? A SEO Company has different experiences and opinions for the process of building links. In fact rapid link building might not affect website ranking.


Sometimes SEO consultant might get banned for the speed with which the links are built and many times it gets good ranking for the same speed at which the links are built. How to know when the speed with which the links are built will affect the ranking of a website?

The ranking of a website solely depends on the search engines algorithms, that is the different things that the search engines consider as important. A research in the search engine algorithms shows that the number of links from the relevant industry is very important for ranking. However a sudden increase in the number of links from the relevant sources is considered as suspicious. But if the links are from different domains and different industry then they are not suspected.

A nice example to prove this fact is the link baiting technique. When a news site publishes some interesting news related to established celebrities or movie stars then hundreds and thousands of websites and blogs link to it. Hence it gets thousands of links in a day, but still it does not get banned by search engines.

The reason is quite simple when the news site receives hundreds of links in a single day they are from different industries and people. Hence it is considered legitimate by Google. But if all the links would have been from the same industry it would surely be a problem. This point particularly applies when you wish to buy links from the various sources.