In most of the cases SEO Company is able to achieve its objective of getting a higher rank for your website. However the purpose of your website is not solved here, its main purpose is to keep people glued to your site and give you sales.

People do not like reading long pages. So the message should be conveyed in not more than 300 words. Use background and font colors in contrast like White on Black or Black on Orange.  Proper distribution of content in small paragraphs makes the reading easy. It should be divided in small sub topics each with a sub heading.

Make the content scanning friendly by using bold, Italics and bullets. Keep the sentences as simple as possible. Long complex sentences often confuse the readers.  Do not baffle the reader by providing a mix of ideas in a single paragraph. Try to convey one single point in a paragraph.

Use hyperlinks to provide additional information to the reader about a particular event you have referred to or a phrase you have used in the article. This will serve two purpose one the article will remain short and two that the reader can find further details from the link provided. On the spot information is much more preferred. People hate to click through links to read the full article. Therefore keep your article limited to one page only.

Last but not the least comes the font size. It is difficult to know the best suited font size for a particular website. However it is advisable to keep the font at standard 12 size.