404 Errors are commonly faced by internet users when a URL is wrongly typed or a broken link is followed. Many SEO company have found that people prefer to visit some other page when faced with a 404 error. This error tells that the browser tried to access the page but the page is not available for the time being.


 
However many SEO services providers have come up with a solution to make these 404 error pages useful and attractive. A custom 404 error page can be created if you have your own domain. Such custom page will be displayed whenever a user tries to access a non-existent page.

A few simple things should be considered while designing your own custom page:
•    Let the page have a feel of your website and brand it with your logo
•    A link to the different important pages which can be useful to the visitors should be provided.
•    Do not forget to provide atleast one link to your homepage
•    A search box is very useful. Instead of navigating through the site the visitor can just type in the query and be diverted to the concerned page.

This custom designed 404 Error page should be than uploaded onto your web server. For this you can either contact your domain provider or visit their website for the process. If your web host uses Cpanel (widely used) then it will be lot easy for you. Website management and control tasks can be done using Cpanel.

You just have to log in and view the main menu, click the link to the 'Custom Error Pages' section. It will guide you through the step by step process to upload your error page. This will definitely help you retain customers.