Any SEO company will emphasize on the website accessibility to the users at the time of its designing as well as adding any new content. Many websites are designed to pass on maximum information to the users and often contain PDF files with the details. Acrobat PDF is the best way to display printable PDF documents as they are customized for the A4 sized paper.


 
Internet explorer can also support the Acrobat Reader and hence the task of the SEO services providers has become easy and the information can be easily spread on the Internet. Users trying to read the PDF file directly are faced with certain problems as below:

•    Visitors are able to open the PDF file but might not be able to go back to the parent page as the PDF page does not have a navigation bar.
•    Users are unable to scroll line by line. They are directly taken to the next page at one scroll
•    PDF files use very small font and are many times not resizable through the Internet Explorer’s Text Size options.

To make the PDF files user friendly it is important to display them in the right way. A few tips as outlined below will make the PDF files easy to access:

•    PDF files should not be used for content written for reading purpose but should be used for providing printable form of HTML files.
•    PDF format pages should be clearly indicated so that the visitor is aware about the longer waiting period or that the Acrobat Reader will automatically open in the browser.  
•    A PDF icon or a symbol can be used to indicate a PDF file
•    The file size and the number of pages should be clearly mentioned.
•    The PDF file page link should look something like [PDF] SEO tips (100Kb - 2 pages) or pdf.gif (90 bytes) SEO tips (100Kb - 2 pages)

Generally Acrobat Reader is installed in all the computers. However it is advisable to provide a link on your website from where the user can download Acrobat Reader.