• It has no existence in the Google Index • Not indexed in Google but has a page rank • Homepage ranks high but the inner pages have 0 PR • Fails to rank for primary keywords though has a good ranking • Has enough good inbound links but still fails to rank for primary keywords
• Quality content is the key. Constantly add new original content to your site. • Try to increase the number and quality of inbound links • Adapt new and known techniques to improve your site optimisation • Writing articles will help you solve two purposes. It will give you new content for your site and also increase the number of inbound links.