Images are self explanatory and make your website very attractive. Designing an eye catching website without any image is a difficult job. Also viewers like websites with images. SEO Company believes that nicely placed and optimized images for a website are important for its increased visibility.
  Image optimisation is a part of SEO services and helps the images on your website to rank higher in the image searches. If the image ranks higher there are possibilities that the overall rank of your website will also increase. Though image optimisation is different than keyword optimisation it can give you great results if done rightly.

How to use images for your website? The first step is to select a clear relevant image. Scary, porno or blur images should not be selected. Though these images might attract visitors it will be in ill faith and the visitors will feel cheated. The size of the image should neither be too small or too large. It is advisable to keep the image size medium so that it fit in any frame and content. The advanced versions of the internet browsers take very less time to load high resolution images hence loading time should not be constraint in image selection.
 
Once you have the best image suitable to both you and your user next comes naming of the image. The name of the image should be relevant to the content it represents and have keywords as much as possible. For example if the image is of sunset and you have chosen it to indicate the downfall of Mughal empire then it should be named mughal-empire-downfall.  In other words let the image tell what it is. Last note never ever forget to fill in the alt attribute. This will help the search engines as well the visually challenged. It will also be helpful in cases where it might take longer for the image to load.

These few facts about image optimisation will definitely help you rank your website higher.