Change is part of any lifecycle. At one point or the other you have to change for the better. It is human nature to seek for change over a period of time. Similarly the search engine optimisation sector is also seeing immense change in the form of various techniques used for improving the ranking of a website.

DAO the acronym for Digital Asset Optimization is a new concept evolved from SEO. It is completely different from SEO. While SEO services concentrates on the website as a whole DAO looks only into the text and non-text files and focuses on the keywords in the text. It can read content in any form and find what is more useful and can be promoted for the betterment of the site ranking.

Even the search engines are changing and have become more adaptive to non textual content on site. They have also started providing for specific searching criteria like books, images, videos, shopping, finance and others. DAO can read and understand all the content on the website whether it is in the form of animation, videos, podcasts, maps, message boards, images, or any other no-text file. The benefits of practicing digital asset optimization can be as below:

•    Multimedia can be indexed
•    Page rank is improved
•    More visitors can be attracted
•    Have more targeted visitors
•    Higher number of back links is possible

In one respect DAO is like SEO. As in SEO we need to keep file names and Meta tags as prime important for DAO. It is crucial to support the images and videos with keyword rich text and small descriptions. Specific titles will help your potential customers find you easily. Like instead of having a general title “SEO Company” it will be more useful to have the title as “Liverpool SEO Company”. It should be remembered that DAO depends on concise, targeted words and tags and can perform better with an analytics service such as Google Analytics. Go ahead and Implement DAO for Improved Visibility.