Ecommerce site refers to a site which allows selling and buying of various products online, even the payment can be made online. Here the buyers and the sellers do not come face to face and still are able to exchange goods and services. It is preferred by many buyers as it saves time and things can be ordered and received from a corner of the house.

The huge number of ecommerce sites has made optimization of ecommerce site very important. SEO company finds optimizing an ecommerce site very challenging as it has thousands of pages to be taken care of. For homepage optimisation it is important to give space to top sellers or most profitable products. The main category and sub category should be properly decided. A small description of the products and a relevant link will do magic for your site.

Product detail page is crucial as it gives you the chance to describe your main product and helps in increasing conversion. This page can target more specifically on the singular version of the product and have links to the related product pages though in another category. Follow a lateral and hierarchical internal linking strategy. If your product is popular by its model number or is less expensive as compared to others then you can use this to your benefit in the title attribute as below:

<title>{brand} {model} - {model number}</title>

Or

<title>Cheap {brand} {model} - {model number}</title>

The heading tag <h1> should be kept short and include the product name and model number.

Instead of taking the product descriptions straight from the manufacturers’ desk it is advised to create your own descriptions keeping SEO in the center. Use simple language to describe the technical terms in the manufacturers’ manual. Unique keyword rich description will definitely boost your ranking. How to pages can be added to facilitate more use of keywords, have new content and make it user friendly.