SEO company believe that content on the site needs to be formatted properly to make it attractive. The use of Automatic format text has its own limitations and might give an ugly look to the content. Humans like everything nicely presented and organized then why not content should be presented in the best way possible.
automatic word formatting
SEO content writing services provider suggest a few tips and techniques to make content eye catching. Most people do not have the time or find it boring to read long articles. Hence an article can be divided into different small paragraphs. Each new paragraph with a new idea can have a relevant image (images help to convey the information easily). Headings and subheadings can be highlighted by bold, Italic and underline command. Comma (,), semi colon (;), hyphen (-), inverted comma (“”), exclamation (!) etc can be used to indicate a pause or an expression.

Microsoft Word and other word processing program auto format the special symbols in the text. Unluckily search engine program do not convert the punctuations in the same way as the word processing program and Microsoft Word.

A few examples can be pointed as below:
•    Ordinals such as first are expressed as 1st
•    Quotation, straight apostrophes and commas are curved
•    Fractions are displayed as ¾
•    The length of the hyphen increase

This problem can be avoided by removing all the formatting from the text before uploading into a webpage. In Microsoft Word this can be done by going on to Tools and selecting the AutoCorrect Options. Then select AutoFormat and untick the boxes beside the words:
•    Hyphens - with dash –
•    Ordinals (1st) with superscript
•    “Straight quotes” with “smart quotes”
•    Fractions 1/2 with fraction character ½

This will keep the formatting of the text intact and you will not feel displeased with the content display on website.
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