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Sep
29 2009

Duplicate content has no space in SEO

Category: Content Writing Posted by carole
All SEO company should know that duplicate content has no space in SEO. It is disliked by the search engines and considered as an unethical search engine optimisation technique. If you are found using duplicate content in any form you can be penalized (in terms of lowered rankings) or blacklisted. The various types of duplicate content can be managed through .htaccess or by original content.

duplicate content avoid


Duplicate content can be put on a website through the following:
Having same pages with different URL like http:// or http://www
Shopping carts using product descriptions
Use of same template for each page with little difference
Uploading content copied from others’ page or websites content.
Below listed are a few common tricks to eliminate duplicate content:
An effort to shift the focus from the duplicate page should be made by adding more of original content
Customize database or data feed for make and model number of the product from the manufacturer
For an ecommerce website a digital footprint can be created for each page
Meta tags or robots.txt file should be used to prevent the search engines from indexing pages with duplicate content
Link haphazardly linked pages using a canonical tag so that they are linked to the main page as primary index page.
For pages with the same content the best solution is to write original content. You can hire a SEO services provider to write content for your site. There are many other techniques to hide duplicate content and still take benefit of them. For different versions of homepage like .aspx, .cfm, default.htm etc. all can be redirected to the main page through 301.

You can use NOINDEX, FOLLOW command in your duplicate page. Through this command the spiders can crawl the text but cannot index it. Search engines will consider the links for ranking. This will be beneficial for ecommerce sites.
Posted in: Content Writing | Tags: seo
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