In the initial years of search engine optimisation videos were avoided by most of the SEO Company. The fact being videos are heavy and occupy lot of space. Also the search engines cannot see videos. But today this approach has changed and videos have become a welcome to a site and the concept of Website or Blog Video Publishing is accepted. Thanks to the reducing cost of hosting space and bandwidth.


 
Why it is useful to have a video on your site? It can serve various purposes a few of them can be illustrated as below:
    To introduce your site to visitors
    Explain details of the services
    Explain how a particular product can be used
    Grab visitors’ attention
    To create ever lasting impression
    To have a communicative blog or website

Look what different people are doing on the Internet and imitate them into yours is the best way to learn anything new on the internet. Same way for publishing video first upload it on any video publishing site like Google video or YouTube. Once uploaded copy the embedded code and paste it into your own blog post or web page. It is easy to use and can be done in a few minutes as it will not need you to invest time on formatting, editing and coding.
 
If you do not want to use others video you can even process one for yourself using different free and paid video processing tools. The cost of the paid video processing tool varies on the facilities you look for. They can be really low cost or quite expensive as per your need. The limitation of free video processing software is that it will not have any guideline for support relating to the editing, configuration and publishing of a video. AfterEffects and Adobe Premier are excellent tools for anyone wishing to publish video for a long time.