Mobile media refers to a vast area of non-voice or SMS activities of mobile. It mainly covers four categories like downloading, entertainment, non voice/SMS communication and informational. Mobile phones with their user friendly internet applications are becoming popular among the people. A large increase in the number of mobile internet users has been noticed.
More and more people have started using the internet on their mobile phones rather than home or office computers. Limbo finds that the US mobile market is growing at a very high speed. It found that:

More than 500.10 million people use mobile phones in the US.
WAP has become the fastest growing mobile application with 69 million people using WAP enabled mobile phones
Majority of WAP users fall in the age group of 35-49 yrs with 30% use, then comes 25-34 yrs with 24% and lastly 18-24 years using 23%.

These figures prove that mobile internet users should not be ignored while making and optimizing a website. Mobile websites should be visibility centered rather than content or information.  Mediums providing with instant value like ring tones, screensavers, free game or discounts in coupon forms for a product or service should be emphasized on. Quality formatting as well as clear site appearance on the various mobile browsers is equally important. It should be so designed that the visitor is directly taken to the main target.