One of the many free tools of Google is Website Optimizer. It helps you to increase the number of visitors and add value to your site for absolutely no cost. It is an excellent web analyzer and allows you to test and optimize your site layout and design. Even if you are new to internet marketing you will be able to shortly increase revenue and ROI.
 
Every time SEO consultant designs a website it is concerned about its’ performance whether it will look good or whether it will be able to pull traffic.  Say for example you are not sure as to which of the two headlines will be better for your page. You can send the web pages and other alternatives you might think of can be effective to Google. These pages will be then showed to site visitors. The number of visitors turning into customers buying from the particular webpage will be monitored. The report will help you decide what type of webpage will give you higher conversion.
 
In the process of making a website user friendly we many times give lot many tools and widgets for our visitors. At times it is beneficial and often distraction. In order to make sure that the extra things put on the website are beneficial Google optimizer can be used. It is simple and easy to use. Many people have already started using it and have made excellent website designs with higher conversion rates.