Study of competitor’s website ranking and the techniques used is the first step to be initiated. Next comes selection of business related keyword and content writing. Search engines give a lot of importance to good, unique and quality content. It should be relevant to the site pages and keyword optimized.

Finally link building should be emphasized. Though link building is crucial for SEO, an effective link building is not possible without a good website. There are different methods of link building like three way linking, back link, link baiting, link exchange and others. Link building is tedious and time consuming process but the one who keeps patience and believes in hardwork will surely be benefitted. Care should be taken to have relevant and keyword rich links from good websites.

Like the white and black money even SEO has white hat and black hat methods. Good ranking can be easily obtained through the unethical method but if caught once the results can be severe to the extent of getting penalized or banned. Having a website without traffic is dead. The main purpose of SEO is to bring potential traffic to a site. Try to implement these simple steps in your planning and have and unexpectedly rewarding SEO strategy.