The structure of a website is something that defines how the website would look and where and how all the information will be presented. This structure if properly planned can help in increasing the ranking of a website. Hence a SEO company reveals website structure is as important as content. But it is not always possible for a SEO company to have the best website structure currently we will not deal with this aspect as we do not want to be out of the topic.


The language used for designing a website structure is important because that will make it clear how a SEO services provider can use the site structure to the best for increasing the ranking of a website. The best way is to use XHTML 1.0 or CSS 1.0 and XHTML 1.0 Strict. This will give you ample opportunity to use rel="no follow" and target="_blank" attributes.

Search engines hate long pages with lot of coding. Hence to make your coding look simple and easy use CSS to detail all the special things on your website. This will reduce your website coding by approx 40% because of which your site will get indexed quickly. Also this will make for a highly Google friendly website.

For all those who use Dreamweaver templates it is advised to support it with ASP includes, Server Side Includes or PHP Includes. This is because there are certain disadvantages of straight away using Dreamweaver templates like:

•    Keyword density tool will not be able to give you the best results due to the embedded comments in the code.
•    If you wish the index file to include a non standard footer then you will have to separate the index from the template. This will disturb the coding of the whole template.
•    It will cost you heavily if in case you have an argument with your web designer or developer.

Search engine optimisation is all about making the web page search engine friendly. The page should be so designed that it is easy for the search engines to crawl through and establish its relationship with the searched term. For this it is important that the web page designing for search engine optimisation should be done keeping in place the parameters of SEO.


The web page is the main place where the SEO Company will exercise the SEO techniques so that a better ranking for the site is obtained. Content is the main ingredient of the web page. Hence it is important to display it nicely with the right keywords in the right place. Also highlight the main keywords of the contain using the bold, Italic and underline.

Use the keywords at various places in the web page like the title, heading and the Meta. The keywords should be related to the content on the page. Anchor links should be placed at the best place so far as possible in the beginning of the content. To make the web page look more attractive you can always use images and videos. For images make sure to support them with alt tag and for videos remember to optimize video.

If your web page has links from other sites it will possibly be a boost to its ranking. However it is important to save your site from website scammers. These scammers promise high ranking links and in turn decrease the ranking of your site or get it blocked.

The web page as said earlier is the soul of SEO and it is important to plan the SEO strategy well in advance. This will save you lot of time and avoid confusion. The strategy will be easy to implement from the beginning then to make changes in the page later.

In most of the cases SEO Company is able to achieve its objective of getting a higher rank for your website. However the purpose of your website is not solved here, its main purpose is to keep people glued to your site and give you sales.

People do not like reading long pages. So the message should be conveyed in not more than 300 words. Use background and font colors in contrast like White on Black or Black on Orange.  Proper distribution of content in small paragraphs makes the reading easy. It should be divided in small sub topics each with a sub heading.

Make the content scanning friendly by using bold, Italics and bullets. Keep the sentences as simple as possible. Long complex sentences often confuse the readers.  Do not baffle the reader by providing a mix of ideas in a single paragraph. Try to convey one single point in a paragraph.

Use hyperlinks to provide additional information to the reader about a particular event you have referred to or a phrase you have used in the article. This will serve two purpose one the article will remain short and two that the reader can find further details from the link provided. On the spot information is much more preferred. People hate to click through links to read the full article. Therefore keep your article limited to one page only.

Last but not the least comes the font size. It is difficult to know the best suited font size for a particular website. However it is advisable to keep the font at standard 12 size.

Whenever you are going for a party you definitely want to make sure you are looking upto mark that your clothes are perfect for the occasion, you have not overdone your hair or make up and that you are wearing the right shoes. What is the theme of the party? Is the key factor you keep in mind all the time while dressing up. Then why not the same principle apply for the website designing?



Websites are the business representative on the largest ever party “The Internet Party” inviting all the websites to come, rank first and have their profits. The theme of the party is search engine optimisation. The better the SEO the better will be the company ranking and the profits. SEO Company tries its best to design a website in a manner that they are seen in this party.

You will find many web designers designing a website such that it looks very attractive with lot of images, graphics and flash animations. At one point you may boost upon your website for its looks but wait what about its sole purpose? Will, such a website be able to rank higher? You will find many SEO services providers to tell you yes such a website can actually rank with the use of some SEO techniques.

Nicely designed website is less useful to the search engines as they cannot see and understand the image, flash animations or graphics. Hence it is important to support images with an Alt tag, JavaScript with the <noscript> tag, Flash - with HTML equivalents and Audio & video - by using subtitles or written transcripts. This will not only help the search engine spiders to crawl through the website but also the blind using the text-to-speech software. Keep all these supportive keyword rich will also help in ranking higher on the Internet.

Website designing plays an important role in search engine optimisation. Liverpool SEO Company suggests that a website should be so designed that it is simple, more informative and easy to navigate for the search engines and users. A website made as per the W3C standards has greater possibilities of higher ranking.

Whenever you will approach a website designer it is possible that they may suggest an image and flash animations rich website. However if a SEO company is hired for the website designing they will strictly ask you to avoid the use of images and flash animations on your website. These will make the site impressive but are of little use to the search engines. Search engines do not have eyes to look at the image and understand. What they can easily understand is content.
 
According to Google, the Googlebot can take text and links from the flash animations. Many times the text in the flash is also saved as image and hence is not indexed by the Googlebot. Undoubtedly stay away from flash animations to make search engine friendly site. It is not that flash is all that bad, but if you still wish to use it you need to have proper flash and website integration.
 
Flash should be used only in situation when you think there is no other option or else viewers will not be able to understand your message. For the search engines it should be supported by an Alt tag. This will not only help the search engines to read the site but also the visually challenged using text to speech software. Important cloaking should not be used for this purpose. As it will make the website visible to the search engines but not the visually challenged and you might also get penalized for using it. You can use Scalable Inman Flash Replacement (sIFR) technology which helps to retain the text in HTML as well as display it using Flash.

Soon there will be a time that internet will be more relied upon for supply of goods or services. People will be less interested in going to a shop and buying products. Instead they will just log on to their computers and search suppliers for the product or service needed. This future scenario has increased the need for the different business sectors to have their own websites. Website designing itself can cover many aspects of SEO. The concept of website designing for search engine optimization should be considered.



Before even starting the designing of the website a proper domain name is needed. Many people choose a domain name similar to their actual business name this is one of the errors made. Domain name should be so selected that it represents the core business area and makes the SEO services job easy. This will grab attention from the search engines spiders and fetch higher rank. After the appropriate domain name selection comes the site layout. It should be simple and comprehensive covering all the aspects of the site.

Does your home page have many scattered links to different pages and looks complicated then it is time to redesign it. Home page is the intermediator between you and the visitors. It should be easy to find and access the other pages from home page. A good navigation structure is also equally important to make a user and search engine friendly site. A research should be done regarding the high ranking sites in the same industry. Make a list of negative and positive points. This will help you to know what is best for your site and what you should not be doing.

Your site should display relevant and good images. Table and link structure can be adopted wherever in place of buttons or data. Always make a point to choose bright colors with one theme color and others as shades. Generally web designing is a concept of designing a website that can live a very positive first and last impression on the minds of the visitors.