While surfing the net many times you might have got a 404 or not found error. They occur when the Http response code is able to connect to the server but unable to find the page or the information requested. With the increase in the number of people using the Internet for finding information needed such 404 errors are very displeasing and often hinder the site SEO. UK SEO Company finds that the visitors as well as the webmasters find these errors annoying.

Just imagine how much you hate when you find a 404 page while searching something important on the internet. SEO consultant is always concerned about how to deal with the 404 errors? Should they be 301 redirected or left as they are? Or should a customized page guiding the visitor to go to some other relevant page be made?

The answer to these depend on an analyses of the important links received to the page from outside sources, the number of people visiting the page, and lastly if the page has an important link the visitor might wish to go through. If you think that yes the page has good traffic and external links and that it has important link for the visitors then you can 301redirect it.
 
For the users they find it even more irritating when the page is 301 redirected. 301s are more confusing than 404. 404 straight away declares the non availability of the information needed however 301 might misguide the user. They displease visitors more as when they are actually searching for something else and after going through the baffled situation are presented with the home page. The best option here for both webmasters and customers can be to have customized 404 pages. This tough will not affect the SEO but will make it more users friendly. The merrier the user the better will be the chances of repeat traffic.

Duplicate content is a major concern for all the people related to internet. Google also dislikes duplicate content and is always ready to penalize or black list a site with such content. SEO services providers also put in various techniques to fool Google. These techniques though effective have their own pros and cons. Not many people might be aware of the use of hash (#) for SEO to prevent Google from indexing such pages with a duplicate content.

 
This is an advantageous technique for search engine optimizers who want to prevent the search engines from indexing particular pages like pages with duplicate content. The trick is most useful for websites having huge quantity of duplicate content as the pages with the hash sign will be ignored by the search engines and also the backlinks for those duplicate content pages will be transferred to the main page which in the above assumption is www.seoservices.com. This makes the search engine optimisation more effective. As Rand mentioned the other applications of hash include ability to show limited content, canonicalization and management of affiliate links.
 
Nothing comes problem free in the same way the bad part of the use of hash is highlighted when used for large content which needs to be broken into sub parts. It happens in case of tutorials which need to be divided into sub parts to make them easy for the user to read.  For tutorials broken into different sub parts with a hash Google only indexes upto the pages which are not preceded by a hash.  But will pass on the link juice of the other pages followed by a hash to the main page. And if the main page has all the main keywords and is rightly written then it should not be a problem for the search engine optimizer.

The first two letters of SEO refers to Search Engines (SE) which decide the ranking of a website. A good website should be designed on the W3C’s accessibility guidelines having less flash images, 404 errors, bloated HTML code, redirects, graphics etc. An informative and customized website with the keyword rich domain name is half the SEO done. Next comes planning of a rewarding SEO strategy. Different SEO consultant has different tricks and techniques for this. A rewarding search engine optimisation relates to the marketing of a website in a way that it is able to generate traffic and sales.