Duplicate content is a big threat to a SEO company as it can affect the ranking of a site but in certain cases it becomes necessary to put up such content on the site especially when you want to provide the printable version of a particular page to the viewers. You might be thinking if there is a way to avoid the search engines from indexing a page and the answer is the robots.txt HTML code.


What is robots.txt File and How to Best Use it For Your Benefit? For those who are new to SEO when the robot.txt file command appears before a page it instructs the search engines to stay away from that page. This command is especially useful when there are same pages on the site or some sensitive data which you do not want to be public. Images, javascript and stylesheets can be excluded from indexing using this command this will also save on bandwidth.

It should be understood that robots.txt is a mere instruction for the search engines and it will be very foolish if you use it for sensitive data. If in case the search engines are not able to locate the robots file then there are all possibilities that the data is indexed by them. So it is better to use a combination of methods for protecting sensitive data.

It should be known that the search engines do not search the whole site to find the robots.txt file but the main directory located here www.mysite.com/robots.txt. The robots.txt should be located in the main directory for the search engines to find it and do not index the files you do not want to be indexed. If it is not so placed then you cannot blame the search engines for indexing all the pages.

The importance of sitemaps in search engine optimisation is many times underestimated. The word sitemap is self explanatory. It refers to a map of your website guiding the visitor or the search engines where to find the information they are looking for. They make your site more user and search engine friendly.


Often SEO Company focuses on having a site map for your website. Sitemap unlike robots.txt file shows search engines the way to the website pages more important for the search engines. The concept of sitemaps is not new but the use of sitemaps for improving website ranking is definitely new but not difficult.

Sitemaps for Google are quite different from the conventional sitemaps for human because Google uses XML format while the one for the human visitors is made using HTML coding. This clearly means that to use them for website promotion it is important to have two different types of them one for search engines and the other for human visitor.

Now you might be confused won’t two sitemaps lead to duplicity issue? Leave your worries behind because the answer is NO it will not lead to duplicate pages. Google clearly states in its introduction to sitemaps that two different sitemaps for Google and visitors will not be penalized.

Sitemaps have a greater purpose apart from being the navigational tool to your site. Whenever you add new content to your site it is the sitemap which can be used to let Google know about it. This does not mean that since you have a sitemap Google will come rushing to you for the new content but yes the process can be accelerated. One more advantage of sitemaps is it helps in content bifurcation and gives you chance to figure out if anything is missing or what more needs to be added to the content.  

Page Rank is in short referred to as PR and is an important element in SEO. The average PR will definitely increase the site ranking. SEO Company follows different styles and patterns to achieve a good PR for a site. However we are many times baffled with the question if No Follow helps PR Molding.


UK SEO Company defines No follow as a type of link condom which will allow you to protect your links which you wish should not be followed by search engine or others. This is specifically useful when you do not want to pass on the PR of your page or you do not want Google to crawl through the links actually put in by spammers.

Below is a general HTML No Follow tag:
<a href="http://www.example.com/" rel="nofollow">discount drugs</a>

Different search engines have different attitude to the No Follow links as below:

•    Google takes the tag in literal sense and will not follow it. However many SEOs opine that Google still follows these links but does not index them and include in the ranking of a page.
•    Yahoo spiders crawl through the links but do not include them in page ranking.
•    For Bing it is not certain whether it considers No Follow links for page ranking.
•    Ask.com respects the no follow links and takes no action for a No Follow link.

The basic concept of No Follow attribute is very useful to maintain the ranking of a website. However it should be remembered that it is not the sole attribute that is going to rank your site higher. It is just a protection to your site and not the ultimate way. It is a very small part of the whole SEO process. Much more things go into SEO other than the NO Follow attribute.

404 Errors are commonly faced by internet users when a URL is wrongly typed or a broken link is followed. Many SEO company have found that people prefer to visit some other page when faced with a 404 error. This error tells that the browser tried to access the page but the page is not available for the time being.


 
However many SEO services providers have come up with a solution to make these 404 error pages useful and attractive. A custom 404 error page can be created if you have your own domain. Such custom page will be displayed whenever a user tries to access a non-existent page.

A few simple things should be considered while designing your own custom page:
•    Let the page have a feel of your website and brand it with your logo
•    A link to the different important pages which can be useful to the visitors should be provided.
•    Do not forget to provide atleast one link to your homepage
•    A search box is very useful. Instead of navigating through the site the visitor can just type in the query and be diverted to the concerned page.

This custom designed 404 Error page should be than uploaded onto your web server. For this you can either contact your domain provider or visit their website for the process. If your web host uses Cpanel (widely used) then it will be lot easy for you. Website management and control tasks can be done using Cpanel.

You just have to log in and view the main menu, click the link to the 'Custom Error Pages' section. It will guide you through the step by step process to upload your error page. This will definitely help you retain customers.

SEO Company rightly says that SEO is an offering to impress the Search Engine God. Tough found after the websites search engines are the rulers of Internet. A lot of things take place on the Internet because of the search engines thereby increasing the opportunities of employment and increasing knowledge base. Internet in itself is a huge library consisting of information on almost anything and everything.

But how does this information reaches its’ users? Search engines give the option to the visitors to put their query in them and then they search the Internet database to give results. Search engines consist of spiders which crawl the millions of websites on the Internet and maintain a record sheet depending on their category. Whenever a search query is entered these spiders crawl through the database and show up the best results as per the relevancy to the search query.


In order for a spider to crawl your site it is important that your site has all the features that enables the spider to crawl it easily and completely. SEO services providers can design such a website for you. They will use all the ingredients of SEO like keyword optimization, HTML code wherever needed, good unique content, link building and website designing to make a website search engine friendly.

A sitemap contains links to all the main and subpages of a website. It is like a road map for the search engines. Just like road maps show us the path to a particular building site maps guide the search engines through the site. This will help the spiders navigate the site easily, pick up the keywords and index it for the search engine. Sitemap generally contains links and is easy and simple to code. They are simple HTML pages with tags, titles and a few keywords in the description.

Images are self explanatory and make your website very attractive. Designing an eye catching website without any image is a difficult job. Also viewers like websites with images. SEO Company believes that nicely placed and optimized images for a website are important for its increased visibility.
  Image optimisation is a part of SEO services and helps the images on your website to rank higher in the image searches. If the image ranks higher there are possibilities that the overall rank of your website will also increase. Though image optimisation is different than keyword optimisation it can give you great results if done rightly.

How to use images for your website? The first step is to select a clear relevant image. Scary, porno or blur images should not be selected. Though these images might attract visitors it will be in ill faith and the visitors will feel cheated. The size of the image should neither be too small or too large. It is advisable to keep the image size medium so that it fit in any frame and content. The advanced versions of the internet browsers take very less time to load high resolution images hence loading time should not be constraint in image selection.
 
Once you have the best image suitable to both you and your user next comes naming of the image. The name of the image should be relevant to the content it represents and have keywords as much as possible. For example if the image is of sunset and you have chosen it to indicate the downfall of Mughal empire then it should be named mughal-empire-downfall.  In other words let the image tell what it is. Last note never ever forget to fill in the alt attribute. This will help the search engines as well the visually challenged. It will also be helpful in cases where it might take longer for the image to load.

These few facts about image optimisation will definitely help you rank your website higher.

On-page optimization means the optimization that is done on the page regarding content or image and not somewhere else or off the page. SEO company believe that the search engine optimisation has gone through many different phases over time and that many new techniques to achieve better ranking have come and gone. But on page optimisation has remained the same and has always been instrumental in increasing the ranking of a website.

SEO services providers will agree that on page optimization includes the title optimization, Meta tag, Important HTML tag, keyword, link and image optimization.

•    The title is the first people will read about your website. Hence it is important to include a few keywords and make it attractive. It can also include your immediate contact number.
•    The Meta tag is the small summary of the page or article. It should be small and appeal the customer to click and visit your site. The phone number can also be included here.
•    HTML heading tag should be clearly defined and highlighted. H1 and h2 can be used to define the main title while h2, h3, and h4 for the sub headings.
•    Keywords should be rightly placed throughout your website. It is a good idea to use long tail keywords.
•    The site should be nicely interlinked and easy to navigate
•    For inbound links keyword rich anchor text can be used
•    Images should have an Alt Tag and meaningful file name.

A few benefits of on page optimization can be enumerated as below:

•    It is long time and does not need to be altered
•    An easy and cost effective way to rank higher
•    On page optimisation if done from the making of the website can be very fruitful and will not need redesigning
•    It will increase web accessibility for the blind using the text-to-speech software or text-to-Braille  hardware

 

Believe it or not Alt Tags, <h> Tags, and Attributes can immensely enhance the search engine optimisation campaign for a website. Unfortunately most of the webmasters overlook these and do not use them to the benefit of the site. These can be referred to as one of the on page optimization techniques relating to the presentation and accessibility of the webpage content. They make the website easy to understand and navigate as well as help the search engines to know the key phrases and terms.


 
Most of the SEO consultant and web designers will agree that a website designed without images looks incomplete. Images make the website interactive. But then what about the search engines which do not have eyes to see and understand the message of the image. ALT Tag comes as a best solution for them. The alt tag should be a short description of the image enabling everybody to understand its relation to the text.
 
Alt tag can look like
<img src=”www.seoservices.com/seo articles” alt=”importance of SEO”>

Headings draw visitor’s attention and hence are required to be highlighted. <b> tags, and <font size= > are usually used for this purpose, but it is recommended to use a heading tag instead. The heading tag that is <h> has five different types like <h1>,<h2>,<h3>,<h4> and <h5>. Out of these <h1> and <h2> can be used for major title while the remaining three <h3>,<h4> and <h5> for the subtitles. Search engines value these tags more than <b> or <font size= > tag as they give the gist of the content on the page. This helps search engines in indexing the page easily and quickly.

The text to speech software reads the title attribute loud so that the visually impaired can understand and get a hint about the content of the page the link will take to. If your site relates to batteries then let them say so. It will also help the search engines judge the content on your page.

Search engine optimization though a small three word phrase includes hundreds of tricks and techniques. Each has their own advantages and disadvantages. SEO consultants unanimously agree that among all of them, article submission is the most result oriented search engine optimization technique. Articles are a huge source of fresh original content and occupy most of the Internet. Article submission and SEO is interrelated.

SEO content writing services can be hired for getting the right content for your site. I understand you are a first time article writer and are not sure how to create the best original article. Please do not worry here is the answer to your concern regarding what makes a good article for search engine optimization.

    Decide what your article should focus on
    Select 2-3 keywords you would like to have in your article
    Accordingly select an inviting title for your article
    Remember not to repeat keywords many times
    Highlight the keywords
    Come up with a155 character write up giving a gist of the whole article
    Try and make the article as informative as possible.
    400-500 words per article should be enough

Most people dislike reading long articles. An effort should be made to make the article look attractive and interesting by diving it into different small paragraphs, using examples, bullets, and highlighting the important points. An attempt to create some humor can also be made.

Once you have a nicely written article the next you should do is submit them to article submission sites. Many different sites like wordpress.com, yola.com, weebly.com, blogger.com, squidoo.com, ezinearticles.com allow you to do so. Article submission helps you get many back links and increases the page rank. More traffic and profit can also be achieved. It also ascertains your mastery in the particular field the articles relate to. Your article will make people believe you have complete knowledge of the industry and will rely upon you for most of the information.