A true performer is the one who sustains fights back and emerges a winner amongst many odds. The recent Update in the PANDA algorithm has created waves and many sites have been hit. It was distinctively clear that the panda hates contentment farms and has downgraded low quality content making way for quality content and the most related websites for respective search terms.

Google identifies the good quality and the bad quality sites. There were many mixed quality site that were badly hit due to this algorithm change. Google chrome had a feature where the user could block the site from his/her browsing. Google implemented the PANDA and then compared the results with the chrome blocked sites and it was matching in most of the cases. This shows that the algorithm has proved effective in chucking out the less authentic contents, and websites and promoting the useful sites up the order.


The major points taken into consideration while evaluating a site are:

1.    Trust

The site which is trustworthy or where in the user would not mind using a credit card were given more importance. So trust becomes a major factor in evaluating a site.

2.    Excessive ads

Excessive ads hinder the importance of the original content that the site was designed for. And people visit not to get or find people promoting or advertising all over but for useful information related to the serch terms entered in Google.

3.    Quality of content

It is a truth known since long that everything can go wrong but what excels and stands by you is quality content. The Panda algorithm justifies this giving importance to original and trust worthy as well as relevant content.

What will you do to get back on track and rank high with this Panda algorithm at work?

•    Any tricky optimisation techniques won’t work and the black hat SEO techniques are a strict NO.
•    Write relevant content provide precise and useful information via your blogs and the website.
•    Get rid of data and content duplication in your website.
•    Make sure your website is more of relevant content and useful information

•    Avoid filling up pages with advertisements at all costs

•    A faster and good quality site is definitely your USP and liked better by Google and the user both.
•    Be innovative and make full use of SMO rather than any black hat technique.
•    Go for natural link building and do not back link with irrelevant site for the sake of it.

So the final conclusion is that if the end user finds you trustworthy and useful you are in the good books with Google. So chuck over optimising for Google and start thinking about the end user.

It’s the era of speed and we want everything at light speed. So how can those sites that take a hell lot of time to load and tend to bore the visitor while it loads, be touted as one of the best and have a better page rank?   Google has gone through a algorithm change and now considers the speed of your site as an important factor for a higher ranking.


Tips to speed up your site:

1.   Reduce or use lighter images and items that need to be loaded like the scripts, style sheets etc

2.   Get a server that is fast and less loaded. A great server will serve your website to the world better and faster.

3.   Save your images for the web, and know exactly when to use GIF, PNG and Jpeg.

                 -    Gif for very less colours, probably a logo or something
                 -    Jpeg for good quality coloured images
                 -    Png preserves transparency for high quality web images

4.   Caching websites decreases the stress on the server. It runs static files thus enabling lesser queries, thus increasing the speed.

5.   Use your CSS and Java files smartly and very much compressed, find common properties and define them only once, this will reduce unnecessary redundancy.

6.   Using HTTP compression takes some efforts but is the most effective way of getting speed. Almost every browser and every server supports it.

Google changes its criteria for better page ranks time and again thus proposing newer challenges for the SEO. The change is a positive one and a welcome one; because it is the visitor or the viewer oriented and definitely a step towards providing them a speedy and a better surfing. Google has also cited the reduction of operating cost due to speedy and fast sites as one of the reasons for bringing about the change other than the improved user experience.

There are a few mantras for SEO success and keeping yourself updated to the latest News is one of them. SEO is an ever changing field and if you do not keep yourself updated of the latest changes then you will surely be far behind of others who are using the latest information for their progress.


The question is how you keep updated with the latest SEO updates. There are various sites, forums and blogs which can be useful to you. Webmaster Radio is one such tool which is a good source of latest news related to SEO, SEO services, SEO company, SEO consultants, SEO tricks, tips and techniques.

Like any radio station it is updated every minute and is generally the first to show any new news. Different programs cover different news related to PPC, affiliate marketing, organic optimisation, search engine marketing and others. Often these programs are presented by the experts in the market which makes them quite authentic.

Over a period of time blogs have also emerged to be one of the best sources to keep oneself well informed of all things going on in the niche. Most of the people in the SEO niche have blogs. You can select some of the best blogs and keep referring to them. This will definitely be a lovely self educating experience and there are all chances that you might come across some SEO tricks you never knew.

I find the blog by Matt Cutts the most important to refer. For those who do not know Matt Cutts is an eminent member of Google team. Of course you cannot expect that the blog would be having the inner details of Google’s working but yes you can find some good information regarding Google statistics which can be advantageous in your SEO campaign.

This title “Copying the competitor is no short cut to success” is absolutely true for success in any field comes with hard work and intelligence. Just doing hard work can in no way bring success to you; you need to work intelligently hard for that. And the first rule to defeat the champion is to study how they work and plan own strategy. This rule is especially true for a budding SEO company.


It is important for a SEO services provider to analyze its competitors and make sure how they got the top rank. Based on this analysis plan own strategy of which keyword to target and how to pull the first rankers leg to be the first ranker. “Copy and get the first rank” might sound very easy to you for you might take it similar to copying in the exam and scoring even better than the candidate you copied from.

So far as the SEO niche is considered copying is very difficult for a known fact that those who are at the first place are the masters and just like you, know very well to hide the tactics used. You have to be even more smart to find there techniques. When you research your competitors it is important to find what is special in them which is lacking in your website.

When you know that there are hundreds of good and bad techniques to reach to the first position you should also know how and to what extent to use the bad techniques. It is something like you can bribe a person to get a contract but once you get it you have to accomplish it with complete loyalty.

Also know your capacities, success without sleep and comfort is no success. Even if you earn millions of dollars and are not able to sleep well or enjoy that money then the success matters less to you. Remember your goal and know the best practices which can help you reach the goal.

For a SEO company it is quite easy to throw some light on Google Sandbox, what is it and how to get out of it quickly. It is not uncommon to see a sandbox on a beach where small children have their part of fun at the beach. Google sandbox is based on a similar concept where Google acts as a big beach and has a sandbox for the new sites to play while they get the grip on how Internet works for them and when they mature enough Google brings them out of the Sandbox effect to explore the world of Internet.


When we think of SEO we understand it is a set of techniques used to increase the ranking of a site. But when these techniques are manipulated or wrongly used by any company Google has the power to throw them in the Sandbox. The site stays here for some time until it undoes whatever wrong done earlier.

Google Sandbox period if taken positively and used in the best way can be a golden period for a new site as it gets the opportunity to prepare itself to best fight the online battle of ranking top. The SEO can utilize this time to empower the site with the various top ranking elements. This might help the site to do well the moment it is out of the Google sandbox. Here are a few things you can do while you are in Sandbox:

•    Start adding new content to your site after all content is king and the best place to add keywords
•    Collect good links to your site from good relevant sources. Directory and article submission is a good way to go.
•    Instead of launching a site when it is complete it is a better idea to launch first few pages and gradually add others as time passes in the Sandbox.
•    If you do not want to wait long in any case then buy old or expired domains.

The many websites on the Internet has made the job of both Google and SEO company very difficult. Website quality is the biggest problem faced by both. Google frequently finds new ways to control the spam sites. One of such tools is Google Sandbox. All the new sites are put into the sandbox for three months or more to asses there quality.

Many SEO services providers believe that though the main purpose of the Sandbox is to control the spam sites it many times happens that even the genuine sites are taken into its trap. And that the sandbox aims to stop the new sites from growing big and rank higher on the SERP. All sites do not stay in the sandbox equally. Certain key factors determine the duration of our site in Sandbox. Mostly websites targeting highly competitive keywords spend a longer period of time in Sandbox.

These will help your site to be out of the Sandbox sooner and also increase the quality and ranking of your site.

Snippet gives an idea about the content of the page. Viewers can decide if they want to read the whole article or not on the basis of the snippet. However many SEO company have observed that a 155 character description is not enough to give an idea about the content of the page to the viewer, this is specially observed in case of long tail keywords. Hence the size should be increased.

Even Google mentioned this on their blog post of 24th March: “When you enter a longer query, with more than three words, regular-length snippets may not give you enough information and context. In these situations, we now increase the number of lines in the snippet to provide more information and show more of the words you typed in the context of the page.”

It is delighting to know that even google agrees with the SEO content writing service providers. But then we are posed with the question What should be the Perfect Length of a Snippet? I haven’t experimented using longer description tags but think we can do so. However your decision to write longer descriptions or not should be based on your observation. If you find Google showing up longer descriptions on the SERP then I think you can go for it.
 
Nevertheless one important facet of using a longer tag means visitor will stay longer on Google and may not find the need to read the article or the page anymore. The description can be written using inviting language with a few keywords and should be partially inviting.