Wow! You have reached the first page of Google. Surely it has taken a lot of time and efforts and you wish to sit back and relax. But the tinge is, now is the time when a SEO company needs to work even harder. Many would say the main purpose of SEO is to increase the ranking of a website but the truth is first rank is just a part of SEO.


What benefit that is the increase in sales or returns a company receives after the first ranking is actually the crux of SEO. When you start a website you concentrate only on increasing its visibility and not the earnings because you cannot judge how it will work. Hence this can be judged perfectly only when you are at the top position through statistic analyses. In fact Statistics analyses can reveal data helpful for higher conversion.  

What exactly do you mean by statistics analyses? It is analyzing the traffic coming to the website, how much, from where and the time spent by each individual on the site. This means that if people are spending less time on your website, it is less useful to them and it also implies that you will have to work a little more so as to provide data which can give a grip to the visitors.
From where or how can you obtain all this data? You can do it manually if you have enough time on hand or else use tools.

Different tools are available in the market for this purpose. But all do not have the same ability to reveal data. Try tools which give a free trial so that you know what kind of data it gives and how it will be useful to you. Once you have the data required start the process to make changes so as to make sure you have visitors spending more time on your website and filling up enquiry forms.

The best moment for a SEO company is when it achieves a good ranking for some difficult keywords. You have very less work to do once you attain a top ranking. The most important job you need to do is monitor your results because as you worked through your competitors to reach the top level your competitors will also have plans to pull your leg and occupy the first ranking throne.


And one day when it actually happens that your competitor has succeeded you what will you do? You will Panic or Relax? If Your Site’s Rank Falls. The answer is relax it is the most common thing in the SEO niche and happens to everyone. First thing to do is relax for sometime before you plan to jump in to the battle to succeed your successor.

As in every battle plan up your strategy for this you will have to find out what the other company did. Prepare a checklist of the things which according to you can increase the ranking of a website like keywords, number of different types of links or any other black hat methods if used. Then research the other website as much as you can to find the details related to your checklist. Once you have the details plan up your strategy as to what and how much you will do to outperform the other website.

In the process keep building links. It is definitely going to be an important aspect of your strategy and will surely keep you busy so that you do not keep straining your brain for higher and quicker results.  Various tools can be used for this to check on the validity of the links and their effectiveness. Valid and good links are those which can give you an upper edge over your competitors.

All who are in the SEO niche are surely aware SEO is a continuous process and there is no rest time for a SEO company even after the ranking is achieved because in SEO there is no guarantee for how long you will stay at the top position. This is primarily because your competitor might have overtaken you or the Google algorithm might have changed. The question here is if the Google algorithm changes then how to analyse Goolge algorithms change?


How do you make sure that the Google algorithm has changed? If you are a SEO services provider who monitors the site rankings regularly then surely you might have come across a situation where there is a sudden increase or decrease in the ranking of any site. When such a thing happens it is called change in the Google algorithms. A SEO services provider would define the algorithm change as the change in the consideration of factors for ranking a website by Google.

Here we have an example where Google algorithm change affected the SEO community. There was a time in the SEO niche when reciprocal links were considered very important for increasing the ranking of a website. But suddenly they were considered less important by Google and backlinks came into existence and started gaining popularity. Similarly there are many more SEO techniques related to Google ranking which increased or decreased in importance.

Domain Age: The age of the domain name was never as important as it is today. Different SEOs have a Different approach to it. But from the Google’s angle it is viewed as a measure which can help it give more reliable results because it believes the older the site the better is its reliability. This actually helps Google filter sites which are solely made for the purpose of ranking good for particular terms using any method possible.

The structure of a website is something that defines how the website would look and where and how all the information will be presented. This structure if properly planned can help in increasing the ranking of a website. Hence a SEO company reveals website structure is as important as content. But it is not always possible for a SEO company to have the best website structure currently we will not deal with this aspect as we do not want to be out of the topic.


The language used for designing a website structure is important because that will make it clear how a SEO services provider can use the site structure to the best for increasing the ranking of a website. The best way is to use XHTML 1.0 or CSS 1.0 and XHTML 1.0 Strict. This will give you ample opportunity to use rel="no follow" and target="_blank" attributes.

Search engines hate long pages with lot of coding. Hence to make your coding look simple and easy use CSS to detail all the special things on your website. This will reduce your website coding by approx 40% because of which your site will get indexed quickly. Also this will make for a highly Google friendly website.

For all those who use Dreamweaver templates it is advised to support it with ASP includes, Server Side Includes or PHP Includes. This is because there are certain disadvantages of straight away using Dreamweaver templates like:

•    Keyword density tool will not be able to give you the best results due to the embedded comments in the code.
•    If you wish the index file to include a non standard footer then you will have to separate the index from the template. This will disturb the coding of the whole template.
•    It will cost you heavily if in case you have an argument with your web designer or developer.

Keywords as we all know are the most important to determine your site relevancy with the business you do. If you are in jeopardy which keywords to target? Know from a SEO Company. When contacted a SEO company for increasing the ranking of a site it would take up this task very seriously and give you the best combination of keywords which can do wonders for your site and business.


There are various tools which can aid a SEO consultant in accomplishing its tasks with the best results. Some of the tools help to find the best keywords to target, some help compare which keyword to target and lastly some help determine how it is going that is which keyword is giving you what.

When you want to rank first in your business niche you definitely want to make sure what type of words people are using to find you online and then probably you would also wish to target the same. But it is not always easy to knock down an already well ranking site. Hence you have to select less competitive keywords so that ranking good for that keyword is comparatively easy and you can soon start reaping the benefits.

This can be better explained by an example like say you are a SEO company of course the best keyword related to your industry is search engine optimization. But that would be difficult to optimize and second thing is that often people looking for search engine optimization are there only to find information related to search engine optimization. It can be assumed that if people are actually looking for SEO services then they will definitely use service anywhere in the keyword. Hence if you target keywords related to SEO with the word service then there are chances you will have higher ROI.

There will surely be no two opinions when I say SEO offers unlimited things to learn. The more you go into it you will find many more new things. You can surely keep yourself updated to all these new techniques through the various online and other media. However all this would require lot of time.


But if you ask a SEO company how to do it in the best way it would say through competitor analysis the task becomes lot easy. This is the reason why SEO company considers competitor analysis supreme. Any business is all about beating the competitor and the best way to do it is to find out what the competitor is doing and how. This process is called competitor analysis.

This becomes even more important for SEO because you have easy access to your competitor’s website and have various tools to learn what are the special things your competitor is doing to increase the ranking of a website? Once you are able to do this you will surely find some good SEO tricks and tactics which probably you are not aware of.

For example we all know that Google is no more considering Meta tag for deciding the rank of a website and so you might not be using it. But it is possible that your competitor might be using it and is able to rank good. Then maybe you can also do the same thing for your site and there are chances you might succeed.

Being a SEO you might have surely come across situations where your client’s site which was ranking 3rd suddenly ranks 10th and your competitor who was ranking 7th is ranking 2nd. In such situations if you do competitor analysis you can probably know what new has increased the ranking of your competitor site and decreased your ranking.

To the title optimisation for AJAX or Web 2.0 sites any aspiring SEO services provider would want to know what is AJAX. It is the abbreviation for Asynchronous JavaScript and XML. Usually when a request is made on the website it refreshes itself before presenting the relevant page. But when AJAX is used the browser does not have to refresh itself to make a call to the website server.


How does AJAX affect the SEO of a site? Content and on page optimisation are two important cards of the whole SEO. Search engines when inspect a site for the purpose of indexing place higher importance of content with respect to the keywords used, its length and where it is displayed. The best way to represent content so that it is easy for the search engines is to display it using HTML.

There is a difference in the way humans and search engines view a site. Search engines view a site for establishing relevancy while humans view it for getting information. However when AJAX is used to display content on the site it is still visible to the humans but not to the search engines unless coded nicely. This is irrespective of how well your content is written and how useful it is to increase traffic to your site.

All said if you still wish to include content in AJAX format then there are a few ways to include it which will not affect your ranking and also be effective. First for pages with AJAX content you can have different HTML pages for the people whose browsers do not support AJAX and the search engines. This task might sound difficult to many but it is a no worry for all those using PHP or ASP.

Second is adopting a minimalist approach to its use in the website. Restrict its use to only some pages which you think are less important to the search engines. AJAX can be effectively used for member pages which you would want not to be public and indexed by the search engines.

There are a few mantras for SEO success and keeping yourself updated to the latest News is one of them. SEO is an ever changing field and if you do not keep yourself updated of the latest changes then you will surely be far behind of others who are using the latest information for their progress.


The question is how you keep updated with the latest SEO updates. There are various sites, forums and blogs which can be useful to you. Webmaster Radio is one such tool which is a good source of latest news related to SEO, SEO services, SEO company, SEO consultants, SEO tricks, tips and techniques.

Like any radio station it is updated every minute and is generally the first to show any new news. Different programs cover different news related to PPC, affiliate marketing, organic optimisation, search engine marketing and others. Often these programs are presented by the experts in the market which makes them quite authentic.

Over a period of time blogs have also emerged to be one of the best sources to keep oneself well informed of all things going on in the niche. Most of the people in the SEO niche have blogs. You can select some of the best blogs and keep referring to them. This will definitely be a lovely self educating experience and there are all chances that you might come across some SEO tricks you never knew.

I find the blog by Matt Cutts the most important to refer. For those who do not know Matt Cutts is an eminent member of Google team. Of course you cannot expect that the blog would be having the inner details of Google’s working but yes you can find some good information regarding Google statistics which can be advantageous in your SEO campaign.

Any SEO company would easily agree that for the best SEO it is important to have the best keywords on hand. Keywords are the backbone of the whole SEO process and so the most crucial decision to be taken is regarding the keywords to be used. Copying others smartly can benefit the weakest of all this is a known trend for all people doing business. The same is very true for SEO as well.


You can study your competitor’s website to find the best keywords and the techniques used to increase the ranking of a website. This is actually a big task and different types of SEO tools can make it easy. Keyword Spy is an excellent tool to know what your competitor is doing to attain and retain the first position.

Both free and paid versions of the tool are available. It is suggested to go for the free trial before you actually decide to buy the tool. It is very easy to use, simply put in your competitor’s keyword and you will get the results regarding the keywords used.

For deciding the rank of a website the search engine spiders crawl through the different websites to determine the relevancy of the website content to the keyword searched for.  Undoubtedly the spiders are very efficient in their job but the downside is that they are not able to read all sites especially those with lot of images, videos and flash animations.

Hence it is often said that to make a website completely crawl able by the search engine spiders you will have to get into their shoes. What more useful than the Google Webmaster Tools can be to help you get into the spiders shoes. This tool will show you which pages on your site are ranked and indexed by the search engines and also why other pages are not doing so well on the SERP.

Success is never easy and this is absolutely true when it is about SEO. SEO in total is a very tedious and time consuming job and success comes only to them who have the will power to put in endless hours of hard work. However there are many options which can help cut on time in following these tedious processes. One such option is to use SEO tools.


Achieving the best ranking for a site is the essence of existence of a SEO company and to achieve this it uses various SEO tools available. For a small budget campaign free tools can be used while paid tools can be used for quite a big budget campaign. Often a SEO company prefers to develop own tools which are more reliable and good in performance. A few SEO tools a SEO company uses for website optimisation can be one of these:

It is a known fact Internet Explorer and Firefox have different abilities to read a site. Hence it is important to test all the websites on the different browsers to make sure all is well. This makes it mandatory to shift between the different browsers. However with the help of the IE tab you can open IE in the same Firefox browser. This will save you time and hassle in shifting from one browser to other.

SEO for a site begins with its designing and there are certain guidelines to design a site to make it SEO friendly. Web Developer tool helps you to check if you have followed all the best practices for SEO website designing like the image alt, W3C guidelines, CSS and others.

There is more to SEO than implementing the known SEO practices into a website. The best SEO needs thorough research of relevant sites to find what and how much has brought the site to that position on the SERP. The SEO Quake helps you find all such details related to a site in a few seconds.