Wow! You have reached the first page of Google. Surely it has taken a lot of time and efforts and you wish to sit back and relax. But the tinge is, now is the time when a SEO company needs to work even harder. Many would say the main purpose of SEO is to increase the ranking of a website but the truth is first rank is just a part of SEO.


What benefit that is the increase in sales or returns a company receives after the first ranking is actually the crux of SEO. When you start a website you concentrate only on increasing its visibility and not the earnings because you cannot judge how it will work. Hence this can be judged perfectly only when you are at the top position through statistic analyses. In fact Statistics analyses can reveal data helpful for higher conversion.  

What exactly do you mean by statistics analyses? It is analyzing the traffic coming to the website, how much, from where and the time spent by each individual on the site. This means that if people are spending less time on your website, it is less useful to them and it also implies that you will have to work a little more so as to provide data which can give a grip to the visitors.
From where or how can you obtain all this data? You can do it manually if you have enough time on hand or else use tools.

Different tools are available in the market for this purpose. But all do not have the same ability to reveal data. Try tools which give a free trial so that you know what kind of data it gives and how it will be useful to you. Once you have the data required start the process to make changes so as to make sure you have visitors spending more time on your website and filling up enquiry forms.

The best moment for a SEO company is when it achieves a good ranking for some difficult keywords. You have very less work to do once you attain a top ranking. The most important job you need to do is monitor your results because as you worked through your competitors to reach the top level your competitors will also have plans to pull your leg and occupy the first ranking throne.


And one day when it actually happens that your competitor has succeeded you what will you do? You will Panic or Relax? If Your Site’s Rank Falls. The answer is relax it is the most common thing in the SEO niche and happens to everyone. First thing to do is relax for sometime before you plan to jump in to the battle to succeed your successor.

As in every battle plan up your strategy for this you will have to find out what the other company did. Prepare a checklist of the things which according to you can increase the ranking of a website like keywords, number of different types of links or any other black hat methods if used. Then research the other website as much as you can to find the details related to your checklist. Once you have the details plan up your strategy as to what and how much you will do to outperform the other website.

In the process keep building links. It is definitely going to be an important aspect of your strategy and will surely keep you busy so that you do not keep straining your brain for higher and quicker results.  Various tools can be used for this to check on the validity of the links and their effectiveness. Valid and good links are those which can give you an upper edge over your competitors.