You might have often come across those articles which say that it is very important to have relevant backlinks than the number of backlinks. But how far is this true? Yes I agree that relevancy is important but the number of backlinks can also not be ignored.


It is important for an SEO company to obtain links from relevant sources but it should not forget the number of links. More links to a site will surely increase its popularity in some way or other. And also there are all possible chances that the links can increase in relevancy over a period of time.

Backlinks are very crucial for SEO and need to be obtained rightly and in the best way. These are links you receive from some other website when they link to you. There are many different ways of obtaining backlinks but the best way is of link baiting. Below is a good example of how link baiting works and why it is important to have more number of links whether relevant or irrelevant.

The news site Drudgereport.com suddenly saw increase in the ranking when it first published the news of President Clinton’s sexual
relations with Monica Lewinsky. This was of course the latest and the most interesting news of the year.

Millions of sites immediately linked to Drudgereport.com. Most of the sites that linked to it were not from the news or the press industry but still they helped rank its site number 1 for any keyword that had the name Clinton, Monica, Lewinsky, president or anything else related to the news.

This incident proves that though the backlinks are irrelevant the number of them surely matters. All the SEO services providers should understand this and try to increase the number of backlinks from whatever source they are able to, whatever source refers to legitimate sites.

Mistakes are a part of our day to day life and they can happen knowingly or unknowingly. Many times we try out things we are confident about and when the results are not as expected we term them as mistakes. Whatever mistakes we make they teach us lot many things. Same principle applies to SEO.

SEO is a vast field and includes many tips and techniques. For any SEO company it is difficult to successfully implement all these techniques into the SEO campaign. There are all possible chances that it might err at some point or the other and the worst part is many times these mistakes go unnoticed.

Some of the common SEO mistakes effecting website ranking can be enumerated as below:

•    Only 10 Meta keywords are allowed for any site. But many sites stuff the Meta with as many keywords as possible. This can decrease the ranking of a site. Meta description should not include more than 150 characters.
•    Many SEO company have large title for the site but in reality the title should be only 70 characters long.
•    The site design should be based on CSS. If HTML is used than the search engines are not able to differentiate between content and design.
•    Just placing images on the site is not done. If you want search engines to consider images for ranking than it is important to support them with alt tag.
•    Webmasters often ignore the longevity of a site. But for search engines it is an important aspect. Domain names with longer registration period are more likely to do well on ranking.
•    On page and off page optimization are equally important. While doing off page optimization do not forget your keywords use them as much as possible in your back links.

If you wish to earn good from your online venture than it is important that you look into all the facets of SEO from meta, title, images, video, content to backlinks, directory submission to social bookmarking.  

KEI stands for Keyword Effectiveness Index and is important for the SEO in fact, keyword in itself is crucial for website optimisation. KEI is a formula to find which keywords are popular and how much. KEI is generally used by all SEO company to target the correct keywords. To use it for your best gains it is necessary to know the Meaning of KEI and its Use for Better SEO.


It is known to all SEO Consultants keywords are the words used by Internet users to find you. If you are a SEO services provider than your customers will use the keyword SEO services provider to find you on the Internet. Hence it is essential that you optimize your site for SEO services provider keyword.

However it is not necessary that all will use the same “SEO services provider” keyword to find you on the Internet. Some might use “SEO Company” or “SEO consultant” to find you. How will you know how many people are using which keyword to find you? Simple use the KEI formula:

KEI = (Number of Monthly Keyword Searches)^2 / (Competing Pages).

It is sometimes not only difficult but impossible to rank higher for a keyword with millions of results. Hence it is important to target some other meaningful keyword with fewer results on the SERP. From the SEO point of view KEI assists you to find which keyword should be optimized for best results.  

You can prepare a list of such easy to rank keywords using the KEI formula. Use the keywords throughout your site but make sure they should be used in proper proportion and not over used or else it will result in spamming.

The best way to promote site online is through articles. They should be informative and nicely written with the right keywords in place. Use anchor text at least once in the article, it will enhance the ranking. Lastly publish article online through free article directories and you will see good results for your efforts.

Content is the king of SEO this is rightly said as most of the SEO techniques need good content to be effective. One such SEO trick which needs good content is backlinks. SEO Company considers Backlinks as the back bone of search engine optimisation. This article deals with how to build backlinks the easiest way.


Backlinks are links from other websites, blogs or forums to your site and you do not have to give a link in exchange. SEO consultants believe the more the number of backlinks the better will be the ranking of the site. Many believe that generating backlinks is a difficult task. In reality they are very easy to obtain but need lot of time.

One important thing to remember while building backlinks is that the process should be gradual. An irregular rapid increase in the number of backlinks is suspected by search engines and can have adverse effect on your ranking.

The best way to begin with building backlinks is article submission. There are number of online article directories which will accept your articles for free and give you a backlink in return. However before registering with such a website it is crucial to go through the terms and conditions and make sure that the links are “Do Follow”.

Link directories are also a good option. Submit your links to as many link directories you find online. The process is very simple but the results might not be good, as often your link might get listed on pages with lower page ranks. Still you can always try it, hard work will pay off.  

Article submission and link directory submission are easy and organic methods of generating back links. But if you are bound by time to use these methods or are in a hurry than you can refer to some genuine link selling sites. Undoubtedly the links sold are quite expensive, not affordable by all. Also make sure to check the page rank of the link you buy after all its all about pagerank.

Whether you have a website, blog or article, optimization is the key to succeed. SEO Company works for optimizing your website in a manner that it ranks higher on the SERP. Undoubtedly higher ranking will increase your web visibility and give you good returns. You can hire SEO Company for search engine optimisation.


SEO is quite a long process and involves a lot many tricks. It is impossible to make sure that a particular method will always work. This is because Google and other search engines keep changing their algorithms after some period of time. And many times the methods those were considered good earlier do not find place in the recent times like the reciprocal links.

Still there are a few things which have been ruling the SEO cart for long now. These are keywords, content, directory submission and social bookmarking. Keyword and good content are the tires of SEO. There are millions of websites on the Internet and each one wants to rank higher than the other. Ranking to a large extent depends on the keywords used.

This makes it important to do a keyword research to get an idea of which keywords face more competition and which have less. The thumb rule is optimizing your website for the less competitive keywords. General keyword like “SEO company” is difficult to optimize than “SEO company Liverpool”.

Once you have the keywords go for writing the content for your website. Make sure that the content is optimized for a few of the keywords you wish to target. Highlight the keywords with bold, italic and underline. Use hyperlink in the content at least once. Make it a point to keep the content small, sweet and easy to read.

Directory submission and social bookmarking both are important to bring awareness among the people for the existence of your website. Once your site is ready for marketing, you can search online for free directory submission and social bookmarking sites and submit your site gradually into them. This is a very simple process and can be done easily.

Press releases are nothing but a method to dispatch news related to your company. It can be about anything and everything, and is an excellent way to promote your company website. Write good press releases and publish them properly for SEO, is a common trick followed by SEO Company across the globe.

A nicely to the point written press release can often give you a good ranking on the SERP. SEO services providers define a few necessary elements for writing a good SEO press release:

•    The topic should be real
•    Use proper keywords and highlight them wherever possible
•    Keep it simple, precise and informative
•    Give links to the keywords
•    Use headings and sub headings

After having a good press release on hand it is important to publish it. The process of publishing press release is quite simple. You can find various paid and unpaid press release sites on the internet. Submit your article to as many sites as possible as per your budget and requirement.

UK SEO consultants enumerate the benefits of publishing a press release as below:

•    They are a good source of backlinks from good sites. This boosts the ranking.
•    Increase search engine visibility
•    Good ranking in search engines news search
•    As the press release is posted on various websites, blogs and news sites more and more people know about it and this increases its popularity.
•    If your website is in sandbox press release can be an easy way out

It is a known fact new content is very much liked by search engines. Press releases are also a good way to add new content to your website which might have the same home, about and service pages. Due to this Google will visit your site regularly which in turn increases the ranking of your site.

Page Rank is in short referred to as PR and is an important element in SEO. The average PR will definitely increase the site ranking. SEO Company follows different styles and patterns to achieve a good PR for a site. However we are many times baffled with the question if No Follow helps PR Molding.


UK SEO Company defines No follow as a type of link condom which will allow you to protect your links which you wish should not be followed by search engine or others. This is specifically useful when you do not want to pass on the PR of your page or you do not want Google to crawl through the links actually put in by spammers.

Below is a general HTML No Follow tag:
<a href="http://www.example.com/" rel="nofollow">discount drugs</a>

Different search engines have different attitude to the No Follow links as below:

•    Google takes the tag in literal sense and will not follow it. However many SEOs opine that Google still follows these links but does not index them and include in the ranking of a page.
•    Yahoo spiders crawl through the links but do not include them in page ranking.
•    For Bing it is not certain whether it considers No Follow links for page ranking.
•    Ask.com respects the no follow links and takes no action for a No Follow link.

The basic concept of No Follow attribute is very useful to maintain the ranking of a website. However it should be remembered that it is not the sole attribute that is going to rank your site higher. It is just a protection to your site and not the ultimate way. It is a very small part of the whole SEO process. Much more things go into SEO other than the NO Follow attribute.

All the SEO Virtuoso and internet marketing experts are aware about the fact that their online success lies on the Web content writing. Website is your only online sales representative thus it’s not only important to have good design and structure but you also need good and effective content. Just having good web designing is not bellyful and your content needs to be organised, easy to understand and should have apt information. If you want to write for your website than follow these 3 basic and fundamental things for Web content Writing

•    Clarity and briefness in content

Clarity and briefness are the 2 main things which you need to focus in your content. Your customer will only read 20% of your content thus your content should be very clear and short. Headings, bullets etc attracts the readers and catch them. Bold your quotes or important words and use short paragraphs in writing, this will captive your customers.

•    Purpose and Passion in Content

While writing your web content you should have passion and purpose both. Take interest and work with passion because none of your customers are interested in dull and boring articles, they will immediately shut off and will make a point not to visit your site again. Focus to the point while writing and never beat around the bush, write with purpose and always impress your readers because none of our customers are free to surf your useless articles.

•    Easy and readable language in Content

Your content should be easy and in readable language. It should be easy to understand even for an average person as 75% of people surfing on net are not familiar with the hi-fi things which are written. The language of content should be simple and easy. Thus even the new person to your site can understand your content and business. 

These are 3 basic and fundamental things which you need to focus and follow. Content is what leads us and it’s the same content which can give us a dash, thus we should always make a point to focus and write good content.

Social bookmarking is also an excellent way to improve website ranking and presence. Most of the SEO company consider it reliable and recommend using this technique for search engine optimization. It might not sound as important as keyword selection and placement but still it is crucial and can boost rankings.


Social bookmarking is a lot similar the bookmarks we do on our personal computer’s Internet browser. The only difference between the two is social bookmarking is for the public. You bookmark your favorite sites on social bookmarking websites. This is helps in increasing the site popularity and traffic. It can be done by your self or by a UK SEO company.

The many benefits of social bookmarking may incline many to indulge in aggressive social bookmarking. This is not a good practice and should be avoided. Yes, you can promote your own site but not every time and all pages. Select a few really good pages and use them for social bookmarking.

Social bookmarking means socializing on the net with friends, relatives and other people you know or want to know. Hence it is important to visit such sites regularly and create a fan following. This will also help in increasing the back links to the site. On such site you can do away with by putting your bookmark. But it is also important to visit others profile and see what interests
them. It is a give and take relationship.

Many people prefer to be anonymous on such sites but still it is important to have a name to represent you. You cannot just be a no name gig. You have to create your online personality like thoughtful, humorous, creative, knowledgeable etc to attract more and more people. It is a good idea to maintain the same online identity for all the sites this will make it easy for the people to relate to you.

There are many Social Bookmarking tips available online to do effective social book marking. It is easy simple and yet very effective.