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    Jan 6 2012
    Scientific knowledge applied with compassion 
     
    There are millions of websites in the world. And this figure is rising every second. The Internet has become an indispensable medium for conducting business. In fact, such is the popularity and importance of the Internet that even a downtime of a few seconds can lead to revenue losses in millions of dollars. The BPO industry, for example, would be paralyzed if the Internet ceases to function. Without the Internet, you would no longer be able to book tickets, buy commodities online, search for information, or chat with your friends and relatives. In short, the Internet is the most powerful communications tool today.
       
    SEO Services visibility
     
    Marketing is vital to flourish any business- small or big. While small businesses rely on marketing to expand and build clientele, large businesses use marketing to either expand their customer base or build brand image. Search Engine Optimization or SEO, is a marketing methodology used to optimize a website for better ranking over the Internet. Let us talk about the process most users follow to find information over the World Wide Web. First, the user visits a search engine and types relevant keywords to find the desired services. For example, he would type florists Boston, if he wants to find florists in Boston. The search engine returns thousands of results within seconds. The results are displayed as web links under different pages. A research showed that most users check the first two pages, or in most cases, the first page of the result to find information. SEO services aim at bringing your website in the first page of search engines.
     
    SEO services have innumerable advantages over traditional methods of marketing. The latter do not target a niche market, thus addressing a limited audience based on parameters such as readership and popularity. Unlike traditional marketing (newspapers and magazines), SEO services give you the freedom to track the progress by referring back to the advertisement. The cost associated with SEO services is quite less compared to that involved in print media. SEO services bring out the best of a website. Using relevant keywords, Search Engine Optimization can drive more and more traffic to a website. The popularity of SEO services can be gauged from the fact that most businesses that are in Google’s top rankings have higher revenues than those that do not rely on Search Engine Optimization.
     
    SEO services can be classified broadly into two types- On-page SEO and Off-page SEO. It is important to check if the SEO services you are using rely on White Hat techniques. Many companies, to get better rankings, employ Black hat techniques of Search Engine Optimization. In the process, they attract potential dangers such as banning of website. While choosing a SEO services company, look for their record of accomplishment. You would not like to hire a company that lacks a good track-record. Also, you should understand that SEO services take time to bring fruit. Do not expect your website to be on Google’s page overnight. Google algorithms keep changing. Your SEO services provider should modify the strategy accordingly. 

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    Jul 14 2011
    Blogging can be for fun and it can also be a serious business. People blog about themselves, and maintain a kind of personal diary, for some it is an outlet where they can express their views and share thoughts, debate over a point while some get creative satisfaction by blogging about art and various other things. Blogging is also done for reaching out to people, SEO, brand promotion, online retailing and revenue generation. Whatever the cause, it needs good content, dedicated efforts and great promotional skills.

     

    blog
    You need to write lots of content and be sure it is original. If you have the well written content and you are sure you have something to offer and keep the blog rolling, you are ready to create a blog. Once you start the blog it’s not all done as yet. Like a new born child, it needs your time and needs to be taken care of.

    Don’t start the blog with just a single post, post a considerable amount so that the visitors can get a fair overview and understand the essence and know whether they like your blog or not. If they do they will subscribe to your feed or follow you and visit again. Now since you have got a follower who is interested in what you are blogging about it is up to you to keep up to the quality and the standard of the blogs.

    If you write about more than one niche categorise for the readers to select exactly what they would like to read.


     
    Important Tips for a Successful Blogging

    •    Your blog name should be interesting and relevant to the topic the blog is all about
    •    It should be well designed and look good
    •    Should load quickly and over varied platforms
    •    Should be user friendly
    •    Search options for those who want to find something specific
    •    Allow comments on the blog (though you should constantly monitor them)
    •    Should have a RSS feed option
    •    Social book marking- add Digg and Delicious and some relevant chicklets in you blog (caution- do not go overboard with them)
    •    Also promote your blog on social networking sites. Involve your friends in conversations over the blog
    •    Do definitely comment on other peoples blogs and take active part in conversations.
    •    Take part in forums, discussions and submit your blog to directories and let it get noticed more and more.
    •    You can also use the blog URL in you email signature or your profiles on various sites.

    Finally when you blog becomes popular and people start liking it and coming back regularly for more updates make sure the quality of content doesn’t go down. This will be a major turn off for the visitor. Keep the visitor engrossed with internal linking and fuelling the visitors urge to explore more and read more. Have a Happy Blogging!!

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    Jun 14 2011
    A true performer is the one who sustains fights back and emerges a winner amongst many odds. The recent Update in the PANDA algorithm has created waves and many sites have been hit. It was distinctively clear that the panda hates contentment farms and has downgraded low quality content making way for quality content and the most related websites for respective search terms.

    Google identifies the good quality and the bad quality sites. There were many mixed quality site that were badly hit due to this algorithm change. Google chrome had a feature where the user could block the site from his/her browsing. Google implemented the PANDA and then compared the results with the chrome blocked sites and it was matching in most of the cases. This shows that the algorithm has proved effective in chucking out the less authentic contents, and websites and promoting the useful sites up the order.

    googles panda algorithm update

    The major points taken into consideration while evaluating a site are:

    1.    Trust

    The site which is trustworthy or where in the user would not mind using a credit card were given more importance. So trust becomes a major factor in evaluating a site.

    2.    Excessive ads

    Excessive ads hinder the importance of the original content that the site was designed for. And people visit not to get or find people promoting or advertising all over but for useful information related to the serch terms entered in Google.

    3.    Quality of content

    It is a truth known since long that everything can go wrong but what excels and stands by you is quality content. The Panda algorithm justifies this giving importance to original and trust worthy as well as relevant content.

    What will you do to get back on track and rank high with this Panda algorithm at work?

    •    Any tricky optimisation techniques won’t work and the black hat SEO techniques are a strict NO.
    •    Write relevant content provide precise and useful information via your blogs and the website.
    •    Get rid of data and content duplication in your website.
    •    Make sure your website is more of relevant content and useful information
    •    Avoid filling up pages with advertisements at all costs
    •    A faster and good quality site is definitely your USP and liked better by Google and the user both.
    •    Be innovative and make full use of SMO rather than any black hat technique.
    •    Go for natural link building and do not back link with irrelevant site for the sake of it.

    So the final conclusion is that if the end user finds you trustworthy and useful you are in the good books with Google. So chuck over optimising for Google and start thinking about the end user.

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    May 12 2011

    Beginners in the field of SEO (search engine optimization) are often confused about the basic concept of SEO. For starting off working as SEO professional one needs to know the basic lingo and the main purpose of SEO.


    Basic SEO lingo for beginners


    search engine optimisation


    SEO – Search engine optimisation

    The SEO is the process of optimising the website and making it visible by following the Google analytics and organically and systematically bringing it to the top position in search engines.

    SEM- serch engine marketing

    It is a paid marketing of the website or products to make them more visible. Example- placing paid adverts on particular pages

    SMO- Social media optimization

    is the latest buzz. It is a marketing method where in the promotion is done via social networking. The social networking sites like facebook and twitter  are very popular and posting links, products, latest news and updates on them creates a net presence and you definitely get noticed more thus rising your popularity and sales.

    Keywords

    An SEO professional needs to know and learn the skills of finding the proper and competitive keywords related to their particular products and websites.  The keywords are the words that the people surfing the net often type into the serch engines to reach desired and related pages.

    PPC- pays per click

     There are certain websites which allow ads to be placed on their pages. The visitor can click on the advert and reach the website thus increasing the traffic.

    SERP-search engine results page

    The serch engine results page is the page containing the list of links and websites that come up after typing the keyword in the serch engine.

    Spider or crawler

    Serch engines have a mechanism that crawls like a spider through the web . it scans the web pages in order to index them.

    Analytics

    Serch engines set certain rules and standards according to which it gives importance to particular websites and brings then first when a keyword or phrase is typed into the serch engine. These set of rules that it follows is called the analytics.

    Page rank

    Page rank is a ranking system which rates various websites according to their quality and traffic. A higher page rank by Google is always beneficial as it increases the sites value and power.
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    Apr 21 2011
    Social media is an effective way of building up repute and publicising through word of mouth via the social networks. It is a very popular and an effective tool when it comes to online marketing and optimisation.

    Social networks and sites and the people world wide connecting through the social media are Ubiquitous. The mantra for a successful optimization is to get noticed via creating content that is sharable. It’s all about sharing and making your content reach out to as many people as possible.

    Social media optimisation

    When Rohit Bhargava updated a new set of rules for effective SMO it clearly stated the importance of sharing. Some of the best and most popular social media sites on the internet are facebook, YouTube, twitter, my space and many more. Reaching out to people and telling them what you have to offer is very important and the SMO does just that.

    SEO and SMO are different in way because SEO is based on increasing the sale or for better trade prospects while SMO is purely for increasing the popularity and reach amongst the masses. It also helps drive in traffic to your website and increase the search engine rankings. Though both of these optimisation styles are different they go hand in hand and support each other for an effective and a complete marketing strategy. For a brand, the popularity and reach is as much important as the trade and monetary benefits. Brands and websites need to make profits as well as build repute.

    Social media optimisation

    The catch is getting a profile in the social site, getting a group of friends as many as you can and keeping your page interesting for people to chip in and actively interact. The main ways to keep your Social sites active and interesting is
     

    - Adding intriguing posts and news every day

    - Having amazing videos and pictures to support what you have to say or market

    - Give appropriate tags and easy and quick links to your targeted website

    - Reward those who participate actively

    - Also reply to comments and encourage discussions and participation.


    Utilise the social media to its optimum capacity and enjoy the reach and popularity and a community of your own.
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    Apr 5 2011

    What is the importance of SEO?  And Why does your Website need SEO Services? SEO stands for search engine optimization and it is very important for your website. However nicely one designs a webpage, but until and unless it reaches the proper audience it cannot justify the reason it was made for. For this the SEO plays a very vital role.

    search engine optimization

     

    Optimizing the website for search engines gives it a ranking and it can be listed when the user searches for the related key word. The website needs to optimize itself for the search engine, so that the search engine can identify it. The serch engine reads the sites keywords and identifies its category or to what the site pertains to. Thus when related searches are conducted the search engine lists the site on its pages.

    The better the optimization techniques and use of keywords, the better the page rank. The best optimized sites rank on the first page of Google. Thus they have a better visibility and there is more possibility of visitor clicking on the link and visiting the website.

    Google is the most popular search engine and ranking good on Google is very important. Goggle has a set of algorithms that decide the parameters for ranking your website. Google keeps changing these algorithms from time to time. So the most important thing is not only to optimise for Google but also for viewers. Google will know that your content is for the viewers and it interests them and your website will be promoted in its ranking. So optimise your website using the right techniques and get the best results.

     

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    Mar 13 2011
    A Web directory is exactly like the telephone directory we have at our home. Whenever we need an electrician or a plumber we look up the directory can call for services. Similarly in a web directory the prospective employers, or service seekers, lookup and contact those who they feel are the best for the job. It helps for SEO purposes, brand promotion as well as marketing and gets you noticed n the World Wide Web.

    web directory
     

    How to choose a web directory?

    Before submitting to a web directory one must make sure that it is indexed and holds credibility. Not only its index but even the inner pages need to crawled and indexed. The web directory should not be such that it solely serves the purpose of search engine optimization. It should be useful to visitors also and stand by its basic function of providing contacts and lists of firms related to a specific field that you look up for. The web directory should have quality links inbound as well as out bound. It should look like or behave like a link farm. Also the web directory should be catering to a wide variety of websites. The directories that allow you to login and alter your details are always better. Go through the web directory and check it out before paying for it. Know what you are paying for is worth it or not.


    How to submit in a web directory?

    Web directories are important for getting business. When something is so important how can we neglect it? A company should actively participate in getting listed in a web directory for a better online visibility and acknowledgement. But should choose the best web directory possible and submit an informative and impressive company profile. Add a nice detailed but not very long and precise company profile and description. Choose the right keywords. The number of keywords may differ from directory to directory. When you submit in a web directory choose a good title to represent you.
    Keep a record of where you submit and keep checking your progress. This will help you analyse, evaluate and alter your proceedings for the better.

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    Feb 21 2011
    It’s the era of speed and we want everything at light speed. So how can those sites that take a hell lot of time to load and tend to bore the visitor while it loads, be touted as one of the best and have a better page rank?   Google has gone through a algorithm change and now considers the speed of your site as an important factor for a higher ranking.

    seo tips

    Tips to speed up your site:

    1.   Reduce or use lighter images and items that need to be loaded like the scripts, style sheets etc

    2.   Get a server that is fast and less loaded. A great server will serve your website to the world better and faster.

    3.   Save your images for the web, and know exactly when to use GIF, PNG and Jpeg.

                     -    Gif for very less colours, probably a logo or something
                     -    Jpeg for good quality coloured images
                     -    Png preserves transparency for high quality web images

    4.   Caching websites decreases the stress on the server. It runs static files thus enabling lesser queries, thus increasing the speed.

    5.   Use your CSS and Java files smartly and very much compressed, find common properties and define them only once, this will reduce unnecessary redundancy.

    6.   Using HTTP compression takes some efforts but is the most effective way of getting speed. Almost every browser and every server supports it.

    Google changes its criteria for better page ranks time and again thus proposing newer challenges for the SEO. The change is a positive one and a welcome one; because it is the visitor or the viewer oriented and definitely a step towards providing them a speedy and a better surfing. Google has also cited the reduction of operating cost due to speedy and fast sites as one of the reasons for bringing about the change other than the improved user experience.
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    Feb 8 2011
    Techniques and technology and trends are so fast changing and advancing that it is almost a challenge to keep abreast of the latest things on the block. True success lies in not revelling in the achievements of the past but in looking forward and thinking of the future and working upon bettering yourselves. That’s exactly what Google is doing and that exactly what the SEO’s need to do. Buck up and work upon the new Google Goggle concept that is sure to catch up like rapid fire soon enough.

    What is Google Goggles?


    The Google Goggles require downloading an app on the Google android or the iPhone. One can just select a picture or click one, say a portrait, landscape, books and Google will bring in all the required data. The most amazing thing is that suppose you are off to a tour to a place and you do not understand the language or a sign board, just click the board and search. Similarly one can even solve Sudoku puzzles and possibly crosswords and so on using the goggles. Though it is at present available only in north America and not at its best, Google’s sure going to buck up the process and a fine new concept will be introduced for the world to savour.

    Image optimization with a Difference

    Google Goggles

    The SEO world can go through a major transformation if the Goggles are successful on the phones apps. Image optimization might be the mantra, and one can do marketing on and via the phone. Hopefully Google will not keep it restricted to the phones and bring it to the computers as well. So just chip in a relevant image on the net and ask Google to search similar images. Image optimization for Google searches the Goggles way is all set to be landmark and a revolution in the field of SEO.
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    Jan 6 2011
    SEO or the search engine optimization is a term synonymous with e marketing and its importance is hugely accepted and endorsed in by those who sell products online. But SEO can prove to be a boon to those also who are complete unaware to vast and lucrative online product promotion techniques. To get SEO business from such firms is very difficult as they have no idea how it can help them.

    seo service
     
    So how will you woo them into accepting your SEO services?

    Do not make unachievable and tall claims
    There are many SEO service providers saying that they promise sure shot increase in sales and so on, but it is a hoax as that never happens and they end up with a bad reputation.

    Do not miscommunicate
    In a haste to get going with the project do not miscommunicate or be lax in explaining about your services to the client. Use a layman’s language and slowly go about educating the client with technical terms and know how.

    Be precise and do not indulge into vague information
    Giving business means spending money, so the client is sure to research on his own and get a lot of half baked information about the subject. So go about explaining the client from the scratch as to how the internet works, what is a search engine, and then how the SEO will benefit them.

    Relate SEO with the traditional marketing for better so client understands it better
    The most effective technique is to go about comparing the traditional marketing and the SEO and explain the client that it will be similar to that but catering to a wider audience and hence will generate better results than the traditional marketing techniques

    Give examples
    Give examples while explaining; it is the most important way of educating; as well as convincing the client. Show your prospective client presentations and also some examples of SEO promotions. Also name a few reputed companies that indulge into SEO and how they have benefited from that.

    Tell how you will promote them through SEO
    Tell your client how you will use SEO and promote them, and how when people search a particular related competitive word their products or brand will feature and thus garner many visitors. This will provide them with a wider audience and thus more sales.

    And finally when you have the project on hand!! Work hard and provide genuine services to the client while hoping to build a long term relation which is professionally fulfilling and based on trust and excellence.
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