and Keyword Research
Keywords or Key Phrases are the words used for searching
for products, services and other ad-hoc information through a Search Engine.
From our initial consultation with a client we will
endeavour to familiarise ourselves with the market that they are competing in. Reviewing
market data, identifying competitors, understanding the potential consumer base
are all crucial to understanding the direction we will take when commencing a targeted
A critical stage of the SEO process is identifying
the most relevant phrases that will generate an increased traffic flow to our clients'
website. This process would normally entail consulting with our partners to develop
a deeper understanding of their business activities and what they wish to achieve
from the optimisation process. Once our analysis team have compiled a specific
list of key phrases, they will gather data on potential competitors in high ranking
Analysing a competitors' search engine performance,
helps us to identify key elements of their success, which in turn aids us in developing
a comprehensive action plan. This research usually uncovers elements of the optimisation
process which have been omitted or poorly implemented by rivals, which can yield
a competitive advantage. Given the increasing demand for high ranking positions
on search engines it is imperative that we take every opportunity to identify all
aspects that may improve your performance.