A sudden decrease in the ranking of a site or zero page rank is an indication of a banned site. For a SEO services provider a banned site is a black mark on the company?s reputation. Dissatisfied clients keep cursing the company for not doing their job nicely. Company starts losing clients and money.

Let's have a look at some reasons which can get the site banned:

•     When more number of keywords is used usually more than 2-3%
•     Hiding search engine friendly text by coloring them white on a white background or using very small font
•     Preparing special pages for Google and the human visitors of course the pages for Google are of no use for humans because they are simply keyword stuffed
•     Using doorway pages which when clicked redirect to some other page
•     Just filling up pages with no content or bogus content only for the sake of keyword stuffing

What can be done if you are banned by Google or is there any process to be followed to request Google to spare you? Though Google has the monopoly in search engines it is not all that cold hearted. It does accept requests for forgiveness. The process is quite simple but effective if done carefully.

Google has a particular format for reinclusion request which can be obtained by clicking on the Google sitemaps and further tools menu on the right. You need to read the instructions and explanations carefully this will help you to fill up your golden chance reinclusion request in the best manner. There are a few things that can be taken care of as below:

•     Do not try to fool Google by playing innocent. It very well knows what you have done wrong. Accept your mistakes and correct them before you submit the form.
•     Use your words nicely and courteously. You are requesting Google for reinclusion and the request should sound real and genuine.  
•     Check the webmasters guidelines once again to make sure your site adheres to it.
•     Do not expect instant reply. It is not that Google is working only for you it has many other emails to reply.
•     Make an effort to convince Google it will not happen again and that that this is the first and last time.