What is Seo?

What is SEO?

Search Engine Optimisation is the title given to work undertaken by someone, with a view to increasing/maintaining a websites' ranking on search engines (Google, Yahoo, Ask, Bing etc.). Given the amount of people who search for products and services using the aforementioned providers it has become increasingly important/beneficial for retailers to utilise SEO service providers. There are many aspects to a comprehensive optimisation strategy, please see below for more information.

Content Review - It is important to inspect your current website to identify any potential amendments that could be made to enhance is ranking potential. The content of your website can have a dramatic influence on its ranking capability and should be amended if required. Anything that is irrelevant or duplicated from another source may be detrimental, however fresh; relevant information could have a positive effect.

Website Structure - Google, Yahoo and other search engines will 'crawl' through websites to gather information for indexing purposes. However the structure of your website may influence how easily Google and its counterparts can trawl for information. By making this process more fluid, it may possible for search engine to review more of your website.

Technical Review - A technical assessment may be undertaken to review and advise on some key areas of your website development. The hosting of your website could have an impact on the whole indexing process and on current visitors, for example the speed of your website, the longer it takes to access a page, the less enjoyable it is for a user interacting with the website. Error pages and redirects can have a detrimental effect also, so by identifying and remedying these issues, it is possible to improve a websites SEO performance.

Key Phrase/Keyword Research - It is important to indentify the most productive key phrases from which your website can benefit. It is important for a Search Engine Optimiser to understand your business and requirements before researching further. The best words or phrases are those that increase the number of visitors and conversions on a clients' website.