The Facts and Figures of Search Engine Optimisation
It is difficult to quantify the potential of developing and expanding your online presence. Therefore we have unearthed some statistics that may help you understand just how much influence the world wide web has, and will undoubtedly continue to have.
In the United Kingdom today over 70% of households now have internet access,90% of which have a high speed broadband service.
Over75% of the UK adult population accessed the internet in 2009, 64% of these users have made at least one online purchase; these figures are set to rise in future
100% of internet users will use the first page of search engine results, which supports our philosophy of only charging our SEO customer's for page one ranked results. Other optimisers frequently charge their clients for page two rankings, of which only 8% of users will view, representing a marginal return on your investment
90% of individuals using search engines do so to research a specific purchase, given this information the benefits of high ranking key phrases are clear to see.
Over 80% of all searches performed by internet users are generated by Google, Yahoo and MSN.
In excess of 75% of Google users choose organic search results, not the more expensive AdWords links.
More than 60% of search engine usage relates to the first step in the buying process.
Over 30% of all search engine queries have two words
Nearly 25% of the worlds' populations are users of the internet.