Here SEO Company Explains Why and How to Use PPC Account. PPC campaign as the name suggests is an option where the company gets the chance to place its ad on the first page for some cents if the ad is clicked through. You are charged some cents every time the ad is clicked. For Google these ads appear under sponsored links and are highlighted with a very light color.
Only a SEO services provider can define the differences between the two. The ranking obtained through a PPC campaign is a paid ranking while that obtained through SEO is natural. Also PPC ranking is considered less reliable than SEO ranking. Lastly the ratio of clicks between the two is 1:5.
A common question posed is whether to go for PPC or SEO? Well, the answer depends on the availability of resources. If you have a high marketing budget then PPC is a good choice and vice versa. In a PPC campaign ads are placed on the basis of the keywords you wish to advertise for. You have to bid for the keyword and are allotted space on the basis of your bid.
If you are in the beginning of the process to build online presence a SEO company would advise to start with a pay per click campaign. Besides that you should continue your SEO process. Gradually people will start recognizing your company and come to your site. Soon you will achieve good ranking on the SERP page. Then you can withdraw the campaign and concentrate only on SEO.
A few things followed rightly can give you greater success at PPC for a lesser price. To begin with it is important to select the right keywords. For this different keyword selection tools can be used. Bid for more searched keywords will definitely be high. Hence opt for less popular but good keywords. While writing the ad posts make sure the title and the description are very attractive. All this can be done by you or you can request for help.