Choosing an SEO Provider
Now you have taken the time to research further in to the benefits of SEO it is
imperative that you select an optimisation company that will seek to offer you a
high quality, knowledgeable service. Most of the companies offering these kinds
of promotional services will 'guarantee' top ranking positions and promise the earth.
However we always advise consumers to be prudent and ask the following questions,
remember poorly managed SEO can have an adverse effect on your rankings.
Why do I pay in advance?
You must understand that the implementation and promotion of SEO does
not produce instant results, it is organic. So you may have paid in advance for
work that has been undertaken, the results of which may take time to become visible.
However always research you provider to ascertain, A, that they are a bona fide
Search Engine Optimisation provider and, B, that they are capable of meeting your
criteria.
What success have
you had to date?
In our experience the most important tool in selling
Search Engine Optimisation is a proven track record. Having a quality portfolio
of clients and a host of top ranking 'key phrases' for each is the cornerstone of
any reputable SEO company. Be sure to confirm that any successes can be backed up
by the website owner.
What work will be
undertaken?
It is important for you to be aware of the work that will
be undertaken on your behalf. On reading this article you will have a better understanding
of the tasks that would normally be undertaken by an SEO service provider. More
importantly it will outline some of the practices that should be avoided, not all
changes have a positive affect!
When can I expect
to see results?
This question is highly dependent on numerous factors
ranging from your 'Key Phrase' to the quality of your existing website. However
we would expect to see a positive effect on your Search Engine Ranking Position
(SERPs) within a month of commencing work on you project. Reaching a page one ranking
may take two to three months, again your SEO provider should be able to estimate
more accurately based on their experience.
How long have you
been in business?
The length of time a business has been in operation
can be a useful indicator as to how much experience they have in providing SEO services.
However it is also important to note that a new business may be supported by optimisers
that have a wealth of experience working for other SEOs.
How will we communicate
with each other?
Clear lines of communication are important for developing
business relationships, just as they are important for developing good Search Engine
Optimisation strategies. However you may find that some companies may not be very
prompt in their response to your queries, therefore it is important to establish
a maximum response time prior to entering in to any agreement.