This will give you an insight in what they are doing to rank good and accordingly you can think of your own SEO strategy to the top of the ranking page. To make your job even more easy buy some stocks in competitors firms. It will save you time on research as you will not have to go searching for the information but information will come to you.
Competitor and keyword analysis can make or break a SEO company because these are the pillars of SEO. When you analyze a competitor's site you will come to know what and how you can get to the top. Keyword analysis will bring you to the conclusion as to which keywords you can use to increase the ranking.
Here are a few tips regarding keyword analysis and its effective use which can bring you maximum rewards:
Your visitors are lazy to type in big words in the search box. Try using short forms like in some instances you can try optimizing SEO against search engine optimisation.
Use a better and more relevant keyword. If your company is in UK then optimizing for SEO Liverpool can be more beneficial than optimizing for SEO UK.
Spelling mistakes are common. Often unknowingly we type in the wrong spellings like Varalogic instead of Varologic. Find such commonly misspelled words related to your business area for optimisation.
A majority of people prefer to hire services from the nearest service provider. If your company is in Liverpool then try using Liverpool in as many keywords as possible. After all, your target audience will try to find you using such combination which includes Liverpool.
To target the best combination of keywords related to your company you can use various keyword tools. Google Adwords is one of the best tools. All this if done nicely can definitely increase the ranking of a website. It might sound difficult but remember even walking is difficult for a toddler but it masters the skill after falling many times.