However from the Google's point of view the age of a domain name is very important to establish the ranking of a site. The domain age determines the longevity of a site and its relevancy. For a SEO company this is less important because they are confident that the SEO tricks they will use will definitely increase the ranking of a site but they forget that an old domain will ease their SEO process.

The domain age gained importance in website ranking due to the existence of many spam sites which pop up today and die off in a fortnight. This is a common thing happening in every day new business openings which close very soon owing to financial crisis or mismanagement.

Two factors that define the age of the domain are how old the website is and how old is the domain name. Website age means the time since the last changes to the website was done. Domain age is the time from which the domain name has been registered with the domain registrars and for how long. Some companies register a domain name for a year and then extend it while some companies directly register it for 2, 3, 4, or 5 years.

Google has to think of some ways where it can control the spam sites and so introduced the Sandbox effect. Any new site is first kept in the Sandbox effect for three to four months before Google assigns any page rank to them. These sites are allowed to grow among themselves competing with each other. This means that the Sandbox effect will clearly distinguish the genuine sites from the spam sites.

The sandbox should not be disappointing for the new site holders in fact you should use this time to your benefit. While your site sits there in the Sandbox you should prepare it for its launching to the SERP. You can concentrate on backlinks, use pay-per-click to promote your site, use articles to obtain backlinks and other such effective SEO techniques. This will give you a great start when Google actually visits your site and assigns page rank.